Welcome to the OC Local Advocacy Toolkit
Advocacy is essential for the long-term health and vibrancy of Canadian orchestras. Whether you are seeking funding, building community connections, or ensuring your musicians and members are part of important conversations, strategic advocacy activity ensures that decision-makers see your orchestra as relevant, resilient, and impactful.
Decisions made at the municipal level about funding, cultural priorities, zoning, infrastructure, and more, can directly shape your ability to share your music with your community. By developing strong relationships with local decision-makers, you can help ensure that your orchestra’s voice is part of the conversation from the start.
Why OC created this toolkit
As the saying goes, all politics is local. In other words, while the examples here focus on local advocacy, the principles can be scaled up to provincial or federal contexts. The tools and exercises in this resource are designed to help orchestras of all sizes advocate in meaningful, effective ways. Our goal is to equip your orchestra with practical, adaptable strategies to:
- Tell compelling stories about your impact;
- Build relationships with decision-makers;
- Connect your work to community and government priorities;
- Play an active role in shaping policies and decisions that affect your musicians, members, and the sector as a whole.
By using this toolkit, you’re taking a step toward building a stronger future, not only for your orchestra, but for the communities you serve. The more our orchestras are present in civic conversations, the more we can demonstrate the essential role live orchestral music plays in Canada’s cultural life.
Click through the sections below to navigate the toolkit:
Also, you can download the whole toolkit in PDF format here.





Richard Phillips is a Climate Change Specialist for the music sector at culture and climate non-profit, Julie’s Bicycle. Richard works on sustainability initiatives across the live and recorded sides of the music industry. He is deeply embedded in the sector, working with festivals and venues, labels and tours.