The Rhythm Of Repeat Attendance
The beat pulls us in, and the notes start to soar. We are attracting more first-time buyers than ever, and our audiences are getting younger. So why do we feel out of step? Our retention rates are at an all-time low.
How can we get back in the groove? More repeatable revenue, at every stage of the customer journey. This session redefines churn and looks beyond “the killer offer.”
On July 18, 2024, OC hosted a webinar in which Eric Nelson from TRG Arts discussed data trends and shared examples of how today’s successful Orchestras are crafting customer invitations that use programming, packaging, and segmentation to grow repeat revenue from customers at all stages of their attendance tenure.
Presenter: Eric Nelson, VP of Global Partnerships at TRG Arts
Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts, leading marketing efforts for the Paul Taylor Dance Company. Eric is honoured to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.