On November 21, 2024, Eric Nelson from TRG Arts gave an update on Revenue and Engagement trends from North American Orchestras participating in TRG’s Arts & Culture Benchmark. 

In this webinar, Eric explores what the data is telling us, reviews how organizations are applying these insights via case studies, and talks about “quick wins” you can secure for your organization by applying concepts of RFMG (that is to say: Recency, Frequency, Monetary investment, and Growth) to create repeatable revenue. 

Watch Recording

Download Slide Deck

Presenter: Eric Nelson, VP of Global Partnerships at TRG Arts

Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts, leading marketing efforts for the Paul Taylor Dance Company. Eric is honoured to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.