From OCKitchener 2016:

Presentation by Namita Desai and John Romeo of Oliver Wyman

From the study:

“Customized subscriptions are prospering because the dynamics of choice have shifted in their favor. Customers today want flexibility, personalization, and relationships with vendors. Because of that, choose-your-own options could become one third of all subscriptions by 2017.”

Namita Desai, author of the study and Consultant, Oliver Wyman

Read the Oliver Wyman study here.

Listen to the audio recording from the conference here.