On 9 October 2025, this webinar, hosted by TRG Arts, revisited the 2024-25 season using data from over 40 North American orchestras and insights into single tickets, subscriptions, and individual donations. It explored the state of recovery since the start of the pandemic and analyzed the impacts of inflation in recent years. Through the data and discussions, participants left with a sense of how their orchestra compared to our benchmarking cohort, trends in audience behavior over the past 12 months, and areas to focus on for future revenue and audience development. The session featured numerous charts and graphs, along with time dedicated to questions and conversations.
Presenter: Brad Carlin, Senior Consultant, TRG Arts
Brad Carlin is a Senior Consultant for TRG Arts based in the UK and works with organizations of all sizes and disciplines in the US, Canada, and the UK. Prior to joining TRG, had 15 years of experience in general management and fundraising for arts organizations in the US. He received a Master’s Degree in Arts Management from Carnegie Mellon University.