Loyalty Labs: A facilitated learning community

As part of the Re-imagining Customer Relationships project, Orchestras Canada (OC), CAPACOA, the Professional Association of Canadian Theatres (PACT), and the Association for Opera in Canada (AOC) are pleased to partner with WolfBrown, a U.S.-based research and consulting firm, to offer free participation in the new Loyalty Labs program to all organizational members of these arts service organizations.

Loyalty Labs is a facilitated learning community designed to help arts organizations in Canada and the U.S. strengthen customer loyalty through innovative marketing and programming strategies.

The program features five virtual “Labs,” each focused on a distinct approach to audience engagement:

  • Membership & Affiliations
  • Social Initiators
  • Taste Communities (adult learning opportunities)
  • Programming Frames
  • Presentation Formats

*This opportunity is available exclusively to organizational members of CAPACOA, OC, PACT, and AOC

For More Information

For all questions and inquiries, please contact Julia Felgner at [email protected].