As part of the Re-imagining Customer Relationships project, Orchestras Canada (OC), CAPACOA, the Professional Association of Canadian Theatres (PACT), and the Association for Opera in Canada (AOC) are pleased to partner with WolfBrown, a U.S.-based research and consulting firm, to offer free participation in the new Loyalty Labs program to all organizational members of these arts service organizations.

Loyalty Labs is a facilitated learning community designed to help arts organizations in Canada and the U.S. strengthen customer loyalty through innovative marketing and programming strategies.

The program features five virtual “Labs,” each focused on a distinct approach to audience engagement:

• Membership & Affiliations
• Social Initiators
• Taste Communities (adult learning opportunities)
• Programming Frames
• Presentation Formats

STEP-BY-STEP REGISTRATION INSTRUCTIONS

1. Navigate to https://www.loyaltylabs.org/choose-your-plan
2. Scroll down to the section titled “Canadian Service Organizations” and select the CAPACOA plan.
3. Follow the prompts to create a site account and “purchase” the free plan.
4. Submit the required information to finalize your membership.
5. You will then receive two automated emails: one confirming your account setup, and another with detailed instructions on customizing your site experience.

IMPORTANT: To avoid receiving unwanted emails, please follow the instructions for customizing your notification settings.

Once this process is complete, you’ll have access to the members-only section of the website and all five Labs. From the main “Labs” page, you can join any Labs you wish to follow. Explore the resources, browse case studies, and feel free to join the conversation!

*This opportunity is available exclusively to organizational members of CAPACOA, OC, PACT, and AOC

Access Loyalty Labs

For More Information

• Overview of Loyalty Labs and How to Register

For all questions and inquiries, please contact Julia Felgner at [email protected].