From OC Calgary 2018: Orchestras and arts organizations are “drowning in data”, but finding the purpose of all of this information is where the real challenge lies. In this session recorded at Orchestras Canada’s 2018 National Conference, Renaud Legoux (Associate Professor, Department of Marketing, HEC Montréal) speaks on what data your organization needs to keep, and how it can be used to foster audience development and loyalty.

Recording available here:

The accompanying slide deck can be found here.