TRG Arts believes in the power of data. It shines a light on opportunities and points us in strategic directions. In 2020, TRG Arts launched the Arts & Culture Benchmark. This free tool provides participating arts organizations with real-time data dashboards that compare their ticket sales and donations to their historical results and aggregate trends of comparative organizations also participating in the Benchmark.

The Benchmark is the largest data set of arts customer patron behaviour in the world. And it is free to join!

Orchestras Canada and TRG Arts hosted a webinar on November 30, 2023 that introduced the Benchmark, and walked the attendees through some of the dashboards, shared industry-wide trends, and described how orchestras can apply the insights for revenue growth.

The webinar also overviewed how orchestras can join the Benchmark. The more Canadian Orchestras in the Benchmark, the greater the insights.

 

Webinar Recording

Download the TRG Arts Slide Deck

Presenter

Eric Nelson, VP of Global Partnerships at TRG Arts

Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts leading marketing efforts for the Paul Taylor Dance Company. Eric is honored to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.