Hanna Choi is the Vice President, Market Development at the Winspear Centre and Edmonton Symphony Orchestra. Since she joined the organization in 2018, Hanna drives audience development, demand, and revenue strategies, focused on attracting new audiences, deepening engagement, and transforming first-time buyers into loyal advocates. She also leads strategic partnerships with key organizations across the region, including the Edmonton Arts District.

Prior to working in the orchestra industry, Hanna worked for the Sports and Entertainment industry for many years where she played a key role in developing Corporate Partnerships, assisting revenue generation, and supporting grassroots programs. 

Growing up in South Korea, Hanna was trained in piano, which seeded her love and appreciation of orchestral music. With her passion for entertainment, arts and history, and for creating a positive impact in communities, Hanna sat on several advisory boards. She holds an MBA and a Bachelor of Commerce (Marketing) degree from the University of Alberta.