Webinar on the Integrated Media Agreement for Canada (IMAC)
The Integrated Media Agreement for Canada (IMAC) enables and encourages orchestras to create promotional content. This content is generally for distribution on the orchestras’ own platforms, with additional provisions in place for third party distributions.
On February 21, 2023, Richard Sandals covered the promotional provisions of the IMAC in a free webinar, with a particular focus on assisting orchestras in making use of those provisions in their marketing and development activities. You can access a recording of the webinar below, as well as the written guide to the promotional provisions. The guide also includes the relevant sections of the IMAC at the end.
Richard Sandals is the Associate Director of the Symphonic Services Division (SSD) of the Canadian Federation of Musicians (CFM). SSD assists locals and orchestra committees in negotiating and administering Collective Agreements and oversees CFM symphonic electronic media agreements.