Dark text on white background reads 'Webinar on the Integrated Media Agreement for Canada.'

Webinar on the Integrated Media Agreement for Canada (IMAC)

The Integrated Media Agreement for Canada (IMAC) enables and encourages orchestras to create promotional content. This content is generally for distribution on the orchestras’ own platforms, with additional provisions in place for third party distributions.

On February 21, 2023, Richard Sandals covered the promotional provisions of the IMAC in a free webinar, with a particular focus on assisting orchestras in making use of those provisions in their marketing and development activities. You can access a recording of the webinar below, as well as the written guide to the promotional provisions. The guide also includes the relevant sections of the IMAC at the end.

A headshot of Richard Sandals holding a trumpet

Richard Sandals is the Associate Director of the Symphonic Services Division (SSD) of the Canadian Federation of Musicians (CFM). SSD assists locals and orchestra committees in negotiating and administering Collective Agreements and oversees CFM symphonic electronic media agreements.

Please note that the Orchestras Canada office will close for the holidays on 19 December 2024, and re-open on the morning of 3 January 2025. Happy holidays!

L'équipe d'OC sera déconnectée à partir de la fin de la journée du jeudi 19 décembre 2024 et sera de retour au bureau le vendredi 3 janvier 2025.