Video as a Key to your Orchestra’s Digital Presence
In today’s digital-first world, where video content commands attention, orchestras need a well-crafted video strategy to stay competitive and connect with broader audiences. But a one-size-fits-all approach won’t cut it—each orchestra’s strategy should reflect its unique goals and identity.
Presented on 8 October 2024, this engaging 60-minute webinar, led by Maarten Walraven of Symphony.live, is designed for professionals working across production, artistic, and marketing departments within orchestras. It will guide you through innovative ways to integrate video into your orchestra’s digital strategy. Whether you’re producing content or strategizing campaigns, you’ll explore how to tailor a ‘waterfall strategy’ that maximizes your video’s impact across multiple platforms.
You’ll learn:
- Why video is crucial for your orchestra’s growth and audience engagement
- Custom video production techniques that align with your orchestra’s artistic vision
- How to build a personalized ‘waterfall strategy’ to effectively distribute content
- Ways to use video as a key driver in your orchestra’s digital evolution
Packed with practical examples and expert insights, this webinar will equip you with actionable strategies to enhance your orchestra’s digital presence. By the end, you’ll have the tools to develop a custom video strategy that resonates with your audience and reflects your orchestra’s mission.
Presenter: Maarten Walraven, Co-CEO & COO Symphony.live ([email protected])
Maarten Walraven operates at the intersection of music, technology, communities, and education. There are different hats. First and foremost, he’s Co-CEO at Symphony.live, where he pursues the mission to unite the world’s orchestras in their digital transformations. Besides that, he also teaches at the MA Applied Musicology at the University of Utrecht and is coordinator for the Water & Music Academy. If you want to follow his thinking, the best place is MUSIC x, his newsletter on the intersection of music and technology..
Previously, Maarten pursued a PhD in History exploring the history of sound and the impact of silence and sonic technologies in late 19th Century urbanizing areas in Europe. He also worked for various TV channels around music such as Stingray Classica and Stingray DJAZZ. There, he learned how quickly the world of media changes and how important it is to have video content to be able to share stories with the world – to find audiences where they are.