Planning Your Marketing Communications Playbook
If live performances are the “peaks” in a year of an orchestra, how can we keep audiences engaged between them? How do we re-engage or find new audiences in a continuously shifting performance landscape?
On Wednesday, November 10th, 2021, Orchestras Canada hosted a webinar titled Planning Your Marketing Communications Playbook as part of its Festival of Learning – Resilient Ontario Orchestras*. Nicole Fowler (Strategy, Planning & Integrated Communications Consultant) along with Cathy Redsell and Julie Dunn (Board members at Ottawa Chamber Orchestra) presented on how Ottawa Chamber Orchestra has been bringing their marketing and communications strategy into the digital age, and the planning tools they’re using to get (and stay) in front of their audience.
Resources:
Nicole Fowler’s “Promoting a performance & content engagement tips” resource is available here.
*The Resilient Ontario Orchestras project is designed to help Ontario’s smaller budget orchestras and youth orchestras (groups with annual, pre-pandemic revenues under $500,000) access customized consulting help and resources to help them plan for a sustainable return to public performances as soon as it’s viable.
This project is made possible with generous support from the Ontario Trillium Foundation. The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s leading granting foundations. OTF awarded $108 million to 629 projects last year to build healthy and vibrant communities in Ontario.
