Planning Your Marketing Communications Playbook

If live performances are the “peaks” in a year of an orchestra, how can we keep audiences engaged between them? How do we re-engage or find new audiences in a continuously shifting performance landscape?

On Wednesday, November 10th, 2021, Orchestras Canada hosted a webinar titled Planning Your Marketing Communications Playbook as part of its Festival of Learning – Resilient Ontario Orchestras*. Nicole Fowler (Strategy, Planning & Integrated Communications Consultant) along with Cathy Redsell and Julie Dunn (Board members at Ottawa Chamber Orchestra) presented on how Ottawa Chamber Orchestra has been bringing their marketing and communications strategy into the digital age, and the planning tools they’re using to get (and stay) in front of their audience.

Resources: 

Recording of the session

Powerpoint presentation 

Nicole Fowler’s “Promoting a performance & content engagement tips” resource is available here.

 

*The Resilient Ontario Orchestras project is designed to help Ontario’s smaller budget orchestras and youth orchestras (groups with annual, pre-pandemic revenues under $500,000) access customized consulting help and resources to help them plan for a sustainable return to public performances as soon as it’s viable.

This project is made possible with generous support from the Ontario Trillium Foundation. The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s leading granting foundations. OTF awarded $108 million to 629 projects last year to build healthy and vibrant communities in Ontario.

Clarifying Your Orchestra’s Mission, Vision & Values

Who’s your orchestra for? And how might an organization as straightforward as an orchestra benefit from articulating a clear, compelling common purpose?

On Wednesday, November 3rd, 2021, Orchestras Canada hosted a webinar titled Clarifying Your Orchestra’s Mission, Vision & Values as part of its Festival of Learning – Resilient Ontario Orchestras*.  OC’s Executive Director Katherine Carleton along with Judy Gargaro and Matthew Jones (respectively President and Music Director of the Etobicoke Philharmonic) gave a dynamic presentation and discussion about the theory and practice of mission, vision and purpose.

Resources: 

Recording of the session

Powerpoint presentation 

The Ontario Arts Council “Guide to the Preparation of a 3 Year Plan for Orchestras” (1989) document referenced in the presentation is available here.

 

*The Resilient Ontario Orchestras project is designed to help Ontario’s smaller budget orchestras and youth orchestras (groups with annual, pre-pandemic revenues under $500,000) access customized consulting help and resources to help them plan for a sustainable return to public performances as soon as it’s viable.

This project is made possible with generous support from the Ontario Trillium Foundation. The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s leading granting foundations. OTF awarded $108 million to 629 projects last year to build healthy and vibrant communities in Ontario.

ArtsBoost: Building a Test & Learn Culture

On Friday, December 10, 2021, Orchestras Canada hosted a webinar titled ArtsBoost: Building a Test & Learn Culture. Presented by Tim Dolan, Principal Consultant & Trainer at Kickframe, the purpose of this free training webinar was to help arts administrators understand how to effectively test and learn from new digital marketing and fundraising activities. The session covered the steps that arts organizations need to have in place to test and learn in a structured way, including how to identify areas of opportunity, how to design effective experiments, and how to capture and apply learnings. The session also covered how arts administrators can more broadly drive a ‘digital transformation’ mission within their own organizations that are often averse to risk and change. 

View the slide deck here

View the recording in English or in French 

Lessons Learned document, provided by Kickframe is available here

ArtsBoost is a platform dedicated to modern skills development for the arts, by The Arts Firm. This session is part of the ArtsBoost Digital Marketing & Fundraising for the Performing Arts course, with lead partner Orchestras Canada and project partners CAPACOA, PACT, AOC, and CDA. We acknowledge the generous support of the Canada Council for the Arts Digital Strategy Fund.

 

Project Partners

We acknowledge the support of the Digital Strategy Fund
Canada council for the arts logo

ArtsBoost: Top Trends in Digital Marketing & Fundraising

On Wednesday, October 13, 2021, Orchestras Canada hosted a webinar titled ArtsBoost: Top Trends in Digital Marketing & Fundraising. Presented by Tim Dolan, Principal Consultant & Trainer at Kickframe, the sessions focused on the most important digital trends that are impacting marketing and fundraising today. Moreover, it covered a broad range of topics including trends in social media, digital advertising, email communication, digital content, performance measurement, and others, as well as trends that have emerged or have been accelerated due to COVID-19. 

View the slide deck here

View the recording in English or in French 

ArtsBoost is a platform dedicated to modern skills development for the arts, by The Arts Firm. This session is part of the ArtsBoost Digital Marketing & Fundraising for the Performing Arts course, with lead partner Orchestras Canada and project partners CAPACOA, PACT, AOC, and CDA. We acknowledge the generous support of the Canada Council for the Arts Digital Strategy Fund.

Key Insights from Re-Opening Your Orchestra 2, 2021

Real Talk on COVID-19 Health & Safety Planning for the “Fourth Wave” 

On Friday, September 24th, 2021 Orchestras Canada welcomed performing arts health and safety expert, Janet Sellery CRSP, CHSC of Sellery Health + Safety along with the National Arts Centre Orchestra’s Meiko Lydall (Personnel Manager) and Christopher Millard (Principal Bassoon) for a panel discussion on how their organization has been approaching COVID-19 health and safety planning for this fall. They shared their silver lining moments, their challenges, how they’re handling communication with diverse orchestra stakeholders, and how they’ve coped with the changing regulations throughout the pandemic. 

Here are a few key insights: 

1. An “above and beyond” philosophy for health & safety  

While the National Arts Centre convened a COVID-19 health and safety committee for the institution as a whole (which hosts multiple artistic disciplines), it became clear to Meiko and her NACO colleagues that the specialized concerns of a symphony orchestra called for a specialized approach. Thus, the NACO Re-Opening Committee was born, comprising representatives from both orchestra administration and musicians (initially wind and brass players, but now strings as well). 

As NACO went back to work in the fall of 2020, they implemented detailed protocols for musicians and any crew entering the building (including the then-ubiquitous temperature check). You can review the orchestra’s health and safety plan for fall 2020 here. As more information became available about COVID 19 and its transmission, the committee shifted their focus to better understanding (and controlling) the aerosol droplets emitted by working musicians. They liaised with their building engineers and conducted fog studies to better understand air exchange rates and ventilation in Southam Hall, and tailored their health and safety approach accordingly. 

As vaccinations and rapid testing for COVID-19 have become more widely available in Canada, the orchestra is now using both in tandem to keep musicians and staff safe. In addition to a mandatory vaccination policy, NACO maintains a contract with the Shoppers Drug Mart pharmacy chain for the administration of Abbott PanBio Rapid Antigen Tests. Meiko outlines the testing programme as follows:  

Wind and brass players, who began last season utilizing bell barriers for the reduction of expelled aerosols, are permitted to remove bell barriers if they participate in the Rapid Testing programme within 48 hours before the first service of a workweek and upload confirmation of negative test to me. We have had a very consistent utilization of this testing programme. Fewer string players are taking advantage of the testing programme as most feel that their vaccination status and good masking are sufficient risk mitigation. However, out of concern for the uncertain transmission rates of the Delta variant within the community this Fall, the Centre is allowing any musicians concerned about family or social exposure to utilize the Rapid Test Screening more than once a week. 

With many musicians and staff at the orchestra having young children or immunocompromised loved ones, this “above and beyond” approach to health and safety offers peace of mind in a stressful time. 

2. To plexiglass or not to plexiglass?: Handling shifting knowledge and regulations 

One major challenge for orchestras during the pandemic has been translating ever-evolving science and regulations into the best practices that keep your team safe — on and off stage. One such example is plexiglass.  Broadly adopted at the outset, ongoing studies revealed that plexiglass barriers between musicians were less helpful at preventing aerosol transmission than initially thought. However, in Ontario (where NACO is based), the regulations needed some time to catch up with the science.  

Meiko describes NACO’s approach to this issue below:  

Early on, Ontario regulations were demanding plexiglass partitions on stages. Based on our reading of the emerging research from both Europe and the States, we were only briefly enthusiastic about plexiglass barriers. We came to the conclusion that the viral danger from exhaled aerosols was not effectively managed by barriers and enclosing musicians in glass cages ends up being of little statistical benefit. However, the provincial rules mandated their presence, so we used our fog studies to at least use our required plexiglass in ways that helped redirect downstage airflow up and over the string sections. 

Despite the temporary discrepancy between science and regulation, the team determined a way to meet their regulatory obligations and ensure optimal health and safety in their space. And, at the time of writing, plexiglass is no longer required in Ontario between musicians, though it is still required between musicians and audiences if 2 metres distancing cannot be maintained. 

3. Advance communication, trust, and managing the “firehose of information” 

Meiko, Chris, and Janet discussed the abundance of information and the challenge of sorting for what’s most useful/relevant to your orchestra. In Chris’ words, “We couldn’t find any 1-800 numbers to dial about trumpet aerosols or safe air exchange rates.” Throughout the pandemic, Chris has spent hours reading scientific studies out of personal fascination and supporting his work on the ReOpening Committee. However, he notes, it was neither feasible nor helpful to share every detail with the rest of the orchestra. 

In the end, NACO focused their communication to the orchestra on three specific areas: 

  • Air exchange rates and the dynamics of airflow patterns on stage 
  • Masking technologies and their utilization 
  • Issues specifically concerning wind and brass participation 

To build trust and keep everyone on the same page, Meiko emphasized that in addition to musician representation on the ReOpening Committee, it was important to communicate with the orchestra early and often as information that affects them became available — especially with changes to tangible health and safety practices. For example, when the decision was made to remove plexiglass barriers between musicians during rehearsal, Meiko did two things: 1) She sent an email in advance to all musicians explaining why the decision was made and how the change would manifest at rehearsals, and 2) She spoke to the orchestra at the beginning of that first rehearsal to reinforce the information that had already been communicated in writing. And the orchestra cheered at the news! 

Orchestras Canada thanks Janet, Meiko and Chris for sharing their time and insight with us on September 24. We’re grateful for their care, thoughtfulness, and willingness to share, and the ways that they modelled respectful collaboration at a time of turmoil. Please enjoy this donut image from Meiko as much as we do! 

Resources from speakers: 

From Janet Sellery, CRSP, CHSC, Sellery Health + Safety: 

1. Health & Safety Resources List (September 24, 2021 — NOTE: Based primarily on Ontario COVID-19 requirements) 

CONTACT:  

Janet Sellery, CRSP, CHSC 
Sellery Health + Safety 
[email protected]  
www.selleryhealthandsafety.com    

From the National Arts Centre Orchestra (NACO): 

1. NACO Re-Entry Preparedness Plan (September 25, 2020 – LAST SEASON) 

2. NACO Upgraded Masking Recommendations (February 12, 2021 – LAST SEASON) 

NOTE: these are two sample documents from last season’s health and safety communications to the National Arts Centre Orchestra. During the session, Meiko Lydall and Christopher Millard discussed how the orchestra’s approach to COVID-19 health and safety has evolved over the past year. 

Recording of the Session

Key Learnings from Re-Opening Your Orchestra, 2021

COVID-19 Health & Safety Planning for Small Budget Orchestras (Resilient Ontario Orchestras) 

On Wednesday, September 15th, 2021 Orchestras Canada welcomed performing arts health and safety expert, Janet Sellery CRSP, CHSC of Sellery Health + Safety along with John Kraus and Marie Narini from the Northumberland Orchestra & Choir, and Daniel Warren from the Kitchener-Waterloo Community Orchestra for a session on safe re-opening.  

The session is part of Orchestras Canada’s Resilient Ontario Orchestras project, funded by the Ontario Trillium Foundation.    

In the first part of the session, Janet presented the fundamentals of COVID-19 health and safety planning for orchestras and shared two template documents that she developed for smaller budget Ontario orchestras (based on Ontario’s Step 3 of the Roadmap to Reopening regulations).   

  1. The first document, “COVID-19 Safety Background and Planning,” provides background information and planning guidance for developing a COVID-19 Workplace Safety Plan.  
  2. The second document, “COVID-19 Workplace Safety Plan,” is presented as a customizable template, and is based on relevant Ontario regulations and background information.  

DISCLAIMER: 
These documents are designed to assist your orchestra with COVID-19 health and safety planning based on requirements in Ontario as of September 15, 2021. However, it is the responsibility of your organization to update and adapt these documents based on your own specific risks and circumstances, in accordance with current, local public health requirements 

Janet’s Powerpoint (Sept 15, 2021) is available here. 

After presenting her templates, Janet hosted a candid panel discussion with John, Marie, and Daniel about their orchestras’ learnings, challenges, “silver linings,” and approaches to communication as they worked on their health and safety plans.  

Our Key Take-Aways? 

1. Offer volunteers the same level of protection as employees 

If you have one or more paid employees in Ontario your organization must comply with the Occupational Health and Safety Act. Janet emphasized the importance of offering the same protections to volunteers, freelancers, and contract workers under the OHSA, and clearly stating so in your orchestra’s COVID-19 health and safety plan. Volunteers are valuable members of your organization — they also deserve a safe environment to work and play in.  

2. Just because you can rehearse or perform with minimal precautions, doesn’t mean that you should 

Your group is legally required to follow all of the regulations set out by the province, but your optimal health and safety plan may go above and beyond – particularly if your orchestra is comprised of people in demographics at higher risk for COVID-19, such as the elderly or immunocompromised. 

Janet’s advice is to “Choose activities you can reasonably accomplish safely” and “Plan for multiple layers of controls (precautions) and lean towards more cautious choices”. She shared the illustration below, with multiple layers of COVID-19 safety precautions represented as slices of Swiss cheese – each layer has holes, but they’re remarkably effective when combined. 

3. Your plan needs to be as unique as your organization 

Each orchestra is unique, and so too should be your health and safety plan. The speakers discussed the differences and similarities between NOC and KWCO: NOC is both a community orchestra and a choir, and that entails special planning considerations around safe singing. Attitudes of playing members and audiences may also differ, based on the community’s experience of the pandemic. The KWCO is based in Kitchener-Waterloo, an urbanized area with a population of 571,000 that’s reported almost 19,500 COVID-19 diagnoses; the NOC serves Northumberland County (population: 86,000) in a region that’s reported just over 2400 COVID-19 diagnoses during the pandemic.   

No matter where you are, though, it’s important to stay in touch with your local public health authorities and consider the public health situation in your area as you develop your own health and safety plans. The templates that Janet created from her work with both NOC and KWCO can be customized by your group to reflect your own organization’s needs and circumstances (and you should customize them!). 

4. Ask and listen with kindness 

Janet proposes that you “consider surveying your members (ideally anonymously) and, for young people, their families, to understand their comfort levels and preferences”. She notes that “There will be a range of concerns, feelings, and individual vulnerability. Keep conversations respectful, especially if there is disagreement.” Marie and John echoed this point, reflecting on the value of fostering a community where each member feels heard and can discuss disagreement freely and respectfully. Daniel noted that some folks may feel extra cautious about returning, even when others are ready. If a regular member of the KWCO isn’t willing to return yet, KWCO has committed to filling their positions on a temporary basis only.  There’s a place for them when they are ready to return. 

5. Go for clear and frequent communication with all stakeholders 

Your communications strategy should be multi-pronged with ongoing touchpoints. Section 2 of Janet’s COVID-19 Workplace Safety Plan template suggests communications protocols for orchestra members, volunteers, and patrons, to ensure everyone stays up to date and on the same page. 

Although KWCO’s venue is not yet open to the public (thus, fall rehearsals are on hold), Daniel noted how helpful it is to have detailed planning documents in writing to demonstrate that your group is ready to go when the time is right. KWCO emailed performers an update on COVID-19 health and safety planning in early September and will continue to provide updates as information becomes available. John and Marie agreed that robust COVID-19 health and safety plans help demonstrate readiness to return – they’ve shared theirs with their venue (a church) and will be presenting it at their upcoming AGM. Both groups also communicate regularly with their communities through Facebook pages, keeping connections and information flowing while apart. 

NOC put their COVID-19 health and safety plan into action for the first time in early September during their Choral Director auditions. Marie headed the process, which included online COVID-19 pre-screening and notifying attendees of NOC’s double vaccination requirement in addition to the on-site precautions outlined in their health and safety plan. They were pleased with how smoothly everything went with robust measures in place that were clearly communicated in advance. 

Conclusion 

Orchestras Canada thanks Janet, Marie, John, and Daniel for sharing their time and insight with us on September 15. We are also very grateful to the Ontario Trillium Foundation for their generous support of these learning opportunities through the Resilient Ontario Orchestras project (more information below). Stay tuned for more information about future Resilient Ontario Orchestras webinars for small budget and youth orchestras this fall! 

Resource list 

Sept. 15 Presentation Materials: 

Recording of the Session

Janet’s Powerpoint (September 15, 2021, Janet Sellery) 

COVID-19 Safety Background and Planning (updated September 15, 2021, Janet Sellery) 

COVID-19 Workplace Safety Plan  (updated September 15, 2021, Janet Sellery) 

Q&A Responses from Speakers (September 21, 2021) 

 

Resources – COVID-19 Vaccination Policies in Ontario: 

Update: Ontario Vaccine Pass – A summary by Ben Coleman (September 14, 2021) 

Ontario to Require Proof of Vaccination in Select Settings (September 1, 2021, Government of Ontario)  

New Requirement for Proof of Vaccination in Certain Settings: Frequently Asked Questions (September 1, 2021, Government of Ontario)  

COVID-19 vaccines and workplace health and safety (August 25, 2021, Government of Ontario)  

COVID-19 Vaccination and Workplaces (August 30, 2021, Hamilton Public Health)  

  • Developing a COVID-19 vaccination policy for your workplace  
  • Key components of a workplace vaccination policy  
  • Vaccination and Workplaces: Frequently Asked Questions  

Mandatory Vaccinations, Rapid Testing, Screening, Record Retention and the Law (May 27, 2021, Gowling WLG) 

 

The Resilient Ontario Orchestras Project:  

This event was the first in this fall’s series of on-line learning opportunities inspired by the Resilient Ontario Orchestras project, funded by the Ontario Trillium Foundation. The Resilient Ontario Orchestras project is designed to help Ontario’s smaller budget orchestras and youth orchestras (groups with annual, pre-pandemic revenues under $500,000) access customized consulting help and resources to help them plan for a sustainable return to public performances as soon as it’s viable.  

This project is made possible with generous support from the Ontario Trillium Foundation. The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s leading granting foundations. OTF awarded $108 million to 629 projects last year to build healthy and vibrant communities in Ontario. 

Learning about Indigenous Histories & Futures: Resources for Canadian Orchestras

Trigger Warning: Mentions of residential schools, abuse, and violence. 

Earlier this month, the remains of 215 Indigenous children were found on the site of the former Kamloops Indian Residential School. Confirmation of the number of indigenous children killed by the residential school system grows with each passing day. More and more people are becoming aware of what Indigenous peoples have known all along: Canada’s ongoing legacy of colonialism and systemic racism perpetuates a culture of violence towards Indigenous peoples. 

Without truth, there can be no reconciliation. As we learn about the atrocities committed, we must take time to further educate ourselves about Canada’s colonial practices and the impact of residential schools. Canada’s arts and orchestral sectors must dissect their own practices and uncover the ways in which they uphold white supremacy and anti-indigenous racism. The list below is by no means comprehensive but offers helpful resources to examine one’s own biases and misconceptions while on the path towards decolonization. 

 (List compiled by Madeleine Smith, Communications & Resource Coordinator summer 2021) 

Reports 

The Truth and Reconciliation Commission: Executive Summary (2015) 

An element of the Indian Residential Schools Settlement Agreement, the Truth and Reconciliation Commission was established to document the history and ongoing impacts of the Canadian residential school system on Indigenous students and their families, and to facilitate reconciliation between Indigenous peoples and settler Canadians. It provided an opportunity for Indigenous peoples to share their stories and experiences of residential schools to document the generational trauma and ongoing legacy left by residential schools. The TRC acts a historical record of the residential school system and houses all documents in the National Centre for Truth and Reconciliation in Manitoba. Completed in December 2015, The TRC’s final report and executive summary include 94 calls to action to advance reconciliation efforts between settler Canadians and Indigenous Peoples. 

 

Reclaiming Power and Place: The Final Report of the National Inquiry into Missing and Murdered Indigenous Women and Girls (2019) 

Rates of violence against Indigenous Women, Girls, and 2SLGBTQQIA people in Canada are staggeringly high. As a response, the National Inquiry’s final report calls for legal and social action to resolve the crisis that has devastated Indigenous communities. It includes 2380 testimonies and 231 calls for justice directed at governments, institutions, social service providers, industries, and all Canadians. The report speaks to a context marked by intergenerational trauma, marginalization, poverty, insecure housing/homelessness, as well as barriers to education, employment, healthcare, and cultural support. Furthermore, patriarchal values imposed by colonizers have displaced and diminished the traditional roles of women, leaving them uniquely vulnerable to violence. 

 

Re-sounding the Orchestra: Relationships between Canadian orchestras, Indigenous peoples, and people of colour (2019) 

Re-sounding the Orchestra, a report commissioned by Orchestras Canada and authored by Soraya Peerbaye and Dr. Parmela Attariwala, was the culmination of a year long research project into the orchestral sector’s engagement with Indigenous artists and artists of colour, their practices, audiences, and communities. It concludes with a series of recommendations, forwarded as actions, conversations and questions that may catalyse the development of new strategies. Throughout the report, the authors and interviewees advocate for the need to re-examine the characteristics of orchestral culture and the need for the orchestral sector to implicate itself within wider conversations about the experiences of Indigenous artists and artists of colour. 

 

Films 

The Road Forward – d. Marie Clements (2017) 

The Road Forward, a musical documentary by Marie Clements, connects a pivotal moment in Canada’s civil rights history—the beginnings of Indian Nationalism in the 1930s—with the powerful momentum of First Nations activism today. The Road Forward’s stunningly shot musical sequences, performed by an ensemble of some of Canada’s finest vocalists and musicians, seamlessly connect past and present with soaring vocals, blues, rock, and traditional beats. A rousing tribute to the fighters for First Nations rights, a soul-resounding historical experience, and a visceral call to action. 

 

Chaakapesh – Roger Frappier & Justin Kingsley (2018) (Français, English, Cree, Innu & Inuktitut) 

Chaakapesh: the Trickster’s Quest, a chamber opera written by Thompson highway and Matthew Ricketts and presented by l’Orchestre symphonique de Montréal (OSM), tells the story of the trickster god saving the world through laughter. The project is an incredible example of collaboration and the power of music. In this documentary, Frappier and Kingsley follow the OSM as they share music and visit with Cree, Innu, and Inuit communities on their northern Québec tour. 

 

Rumble: The Indians Who Rocked the World – d. Catherine Bainbridge (2017) 

Rumble explores the profound impact of Indigenous people on popular music. The film seeks to bring awareness to the many Indigenous musicians who helped shape the musical landscape we know today through concert footage, interviews, archives, stories, and recreations. Rumble reveals the foundational role of Indigenous people in the creation of the blues genre. Taking inspiration from the 1958 song “Rumble” by Link Wray, Bainbridge investigates the integral impact of Indigenous music despite efforts to ban, censor and erase Indigenous cultures. 

 

Our People Will Be Healed – d. Alanis Obomsawin (2017) 

“A Brighter Future Through Education, Culture and Tradition”. Our People Will Be Healed, Alanis Obomsawin’s 50th film, reveals how a Cree community in Manitoba has been enriched through the power of education. The Helen Betty Osborne Ininiw Education Resource Centre in Norway House, north of Lake Winnipeg, receives a level of funding that few other Indigenous institutions enjoy. With special Métis fiddling, Cree language, and outdoor education programs, teachers help their students to develop their abilities and their sense of pride.  

 

We Were Children – d. Tim Wolochatiuk (2012) 

In this feature film, the profound impact of the Canadian government’s residential school system is conveyed through the eyes of two children who were forced to face hardships beyond their years. As young children, Lyna and Glen were taken from their homes and placed in church-run boarding schools, where they suffered years of physical, sexual and emotional abuse, the effects of which persist in their adult lives. We Were Children gives voice to a national tragedy and demonstrates the incredible resilience of the human spirit. (Please note that this film contains disturbing content. Viewer discretion is advised) 

 

Books 

Hungry Listening: Resonant Theory for Indigenous Sound Studies – by Dylan Robinson (2020) 

Dylan Robinson examines inherent misunderstandings between Indigenous and settler conceptions of music. Using case studies of Indigenous participation in classical music, musicals, and popular music, Robinson considers listening from both perspectives. Robinson discusses listening positionality and decolonial listening practices. 

Sold at AmazonIndigoUniversity of Minnesota Press and JSTOR 

 

Arts of Engagement: Taking Aesthetic Action in and Beyond the Truth and Reconciliation Commission of Canada – by Dylan Robinson and Keavy Martin (2016) 

Arts of Engagement is a collection of essays that focus on the roles that film, music, visual art, and Indigenous cultural practices play in and beyond the Truth and Reconciliation Commission. Contributors explore how aesthetic and sensory interventions offer alternative forms of political action and healing. These forms of aesthetic action encompass both sensory appeals to empathize and invitations to join together in alliance and new relationships as well as refusals to follow the normative scripts of reconciliation. 

Sold at Wilfred Laurier University Press and Amazon 

 

Opera Indigene: Re/presenting First Nations and Indigenous Cultures – by Pamela Karantonis & Dylan Robinson (2016) 

Representations of non-western cultures in opera have been long criticized, however Indigenous representation has not been as widely discussed. Karantonis and Robinson explore the historical depictions of indigenous cultures and the more contemporary practices of Indigenous artists, highlighting the distinction between constructed identity in historical contexts, and Indigenous artists using the medium to explore and develop cultural practices. Gathering experts from Canada, the Americas, and Australia, Opera Indigene draws upon postcolonial theory, cultural geography, ethnomusicology and critical discourses on nationalism and multiculturalism to investigate the evolving relationships between Indigenous peoples and imperial power. 

Sold at AmazonRoutledge, and the University of Toronto  

 

Seven Fallen Feathers: Racism, Death, and Hard Truths in a Northern City – by Tanya Talaga (2017) 

Over the span of eleven years, seven Indigenous high school students died in Thunder Bay, Ontario. They were hundreds of kilometres away from their families, forced to leave home because there was no adequate high school on their reserves. Five were found dead in the rivers surrounding Lake Superior, below a sacred Indigenous site. Using a sweeping narrative focusing on the lives of the students, award-winning author Tanya Talaga delves into the history of this northern city that has come to manifest Canada’s long struggle with human rights violations against Indigenous communities. 

Sold at AmazonIndigoAudible, and House of Anansi Press 

 

21 Things You May Not Know About the Indian Act: Helping Canadians Make Reconciliation with Indigenous Peoples a Reality – by Bob Joseph (2018) 

Since its creation in 1876, the Indian Act has been used to control the lives and opportunities of Indigenous peoples in Canada. Bob Joseph’s book “21 Things You May Not Know About the Indian Act” is the essential guide to understanding the act and its repercussions on Indigenous peoples. As we work for reconciliation, Joseph dissects the issues around truth and reconciliation, and explains how returning to traditional governance models can help create a better Canada for all. 

Sold at Amazon and Indigo  

 

They Called Me Number One: Secrets and Survival at an Indian Residential School – by Bev Sellars (2013) 

A poignant memoir, Bev Sellars details her experiences as a child at St Joseph’s Mission, a residential school in British Columbia. In an effort to dehumanize the Indigenous children, staff and faculty at St Joseph’s would address students by assigned numbers only. They endeavored to “civilize” children through Christian teachings, abuse, and forced separation from family, language, and culture. Sellars recounts the generational trauma and lasting effects of residential schools on her family and community, as well as her own path to healing. 

Sold at AmazonIndigoTalon Books, and Audible 

 

Articles 

‘How do we move forward?’: Marion Newman brings truth and reconciliation to classical music – CBC’s Justin Chandler (2018) 

Marion Newman discusses her experiences as an Indigenous opera singer in Canada and outlines her vision of reconciliation in the classical music industry. 

 

Intercultural Art Music and the Sensory Veracity of Reconciliation: Brent Michael Davids’ Powwow Symphony on the Dakota Music Tour – by Dylan Robinson (2012) 

In his article, Dylan Robinson questions music’s particular stake in Indigenous initiatives of redress and reconciliation. It examines music’s media-specific relationship with redress and reconciliation, and public discourses that situate intercultural art music performance as a medium of reconciliation. In addressing intercultural art music’s abilities to engender reconciliation, the article considers its social and political efficacy. 

 

Perspectives on Louis Riel – Orchestras Canada (2019) 

In 1967, Harry Somers’ opera Louis Riel premiered at the Canadian Opera Company (COC). The third act originally opens with an aria “Kuyas”, adapted by Somers from the Nisga’a peoples’ “Song of Skateen” without consent and in violation of Nisga’a law. 50 years later, the COC and National Arts Centre (NAC) revived the production. In this panel, moderated by Dylan Robinson, guests Alexander Neef, Jani Lauzon, Ian Cusson and Simone Osborne discuss the aria and the discussions between Indigenous artists, scholars, leaders, the COC, and the NAC leading up to the 2017 production. 

 

Key Learnings from the RSO Indigenous Advisory Council – Orchestras Canada (2021) 

On Wednesday, March 3rd, 2021, OC welcomed members of the Regina Symphony Orchestra Indigenous Advisory Council (IAC) for a roundtable discussion. Over the course of a candid 90-minute conversation hosted by Daniel Bartholomew-Poyser, Audra Young (IAC chair and RSO board member), Gordon Gerrard (RSO Music Director), Marion Newman (mezzo-soprano), and Christian Robinson (RSO Concertmaster) reflected on how the IAC came to be, what makes their relationship successful, and what orchestras ought to consider in building their own relationships with Indigenous peoples. 

 

Roundtable on Indigenous Musical Sovereignty – Orchestras Canada (2021) 

On Wednesday, May 26th, OC welcomed Andrew Balfour, Ian Cusson, Michelle Lafferty, Beverley McKiver, Melody McKiver, Jessica McMann and Sonny Ray Day Rider to a roundtable discussion on Indigenous musical sovereignty hosted by Cris Derksen. The conversation was inspired by the Statement on Indigenous Musical Sovereignty, which the panelists drafted (along with Jeremy Dutcher and Corey Payette) in 2019 at the Indigenous Classical Music Gathering in Banff. The roundtable focused on the artists’ experiences learning and working in classical music as Indigenous people and how orchestras can invite mutually enriching, reciprocal, and respectful exchanges with Indigenous artists – both what’s on the program, and also the experience of creating together.   

 

Training 

The Path: Your Journey Through Indigenous Canada (Indigenous Cultural Awareness Training) (Disponible en français) 

The Canadian Live Music Association (CLMA) has partnered with NVision Insight Group to offer The Path: Your Journey through Indigenous Canada, an Indigenous cultural awareness training program, for the live music industry. Designed by NVision, this certificate course meets various Truth and Reconciliation Commission (TRC) Calls to Action for Canadians to receive cultural competency training by teaching about “the history and legacy of residential schools, the United Nations Declaration on the Rights of Indigenous Peoples, Treaties and Aboriginal rights, Indigenous law, and Aboriginal– Crown relations.” This training is for anyone committed to creating a stronger Canada, a more compassionate Canada, and a Canada of empowered Indigenous communities. Thanks to a generous partnership with the Canadian Live Music Association (CLMA), Orchestras Canada is pleased to offer members a special discount for this training provided by the CLMA and NVision Insight Group. To find out more information about the discount, please contact [email protected] 

 

Indigenous Canada (UAlberta) 

Indigenous Canada is a free Massive Open Online Course (MOOC) available on Coursera, presented by the Faculty of Native Studies at the University of Alberta. It examines Indigenous histories and contemporary issues in Canada. The course explores key issues facing Indigenous peoples today from a historical and critical perspective highlighting national and local Indigenous-settler relations.  

Roundtable on Indigenous Musical Sovereignty

The staff and board at Orchestras Canada mourn the lives of the 215 Indigenous children whose remains were found at the site of the former Kamloops Indian Residential School in Tḱemlúps te Secwepemc First Nation since this conversation took place, the long-unacknowledged pain of their families, and the searches ongoing at residential school sites across Canada. Our hearts go out to the survivors, families, friends, and everyone grieving those children and the many other Indigenous children who remain undiscovered. We encourage our members to consider making a contribution to an Indigenous-led organization supporting residential school survivors and their loved ones (such as Indian Residential School Survivors SocietyLegacy of Hope Foundation, the National Centre for Truth and Reconciliation, and Orange Shirt Day) and to learn about the ongoing legacy of residential schools through the Truth & Reconciliation Commission Final Report and Calls to Action. Orchestras Canada has made a donation to the Indian Residential School Survivors Society in memory of these children. 

On Wednesday, May 26th, OC welcomed Andrew Balfour, Ian Cusson, Michelle Lafferty, Beverley McKiver, Melody McKiver, Jessica McMann and Sonny Ray Day Rider to a roundtable discussion on Indigenous musical sovereignty hosted by Cris Derksen. The conversation was inspired by the Statement on Indigenous Musical Sovereignty, which the panelists drafted (along with Jeremy Dutcher and Corey Payette) in 2019 at the Indigenous Classical Music Gathering in Banff. 

Specifically, the roundtable focused on the artists’ experiences learning and working in classical music as Indigenous people and how orchestras can invite mutually enriching, reciprocal, and respectful exchanges with Indigenous artists – both what’s on the program, and also the experience of creating together.  

Note: “Indigenous” is an umbrella term for a diversity of First Nation, Inuit, and Métis peoples. Generally, when you are addressing an artist it is best to use the specific name of the First Nation or community that they are from. When in doubt, use the terms artists use to describe themselves.  

OC’s team has outlined a few key learnings from the session below (but we encourage you to watch the recording and hear directly from the artists). Resources that event attendees shared in the Zoom chat are also included at the end. 

Gatekeeping, Accessibility & Welcoming  

Let’s start acknowledging and understanding anti-Indigeneity perpetuated by our orchestras’ colonial and Eurocentric practices – artistically and operationally, conscious or unconscious.  Indigenous cultural safety training can help orchestras uncover biases from within and better understand our Indigenous partners (see the chat resources below). As Andrew emphasized, a performance involves many people, from security to ushers to artists, stage crew, and staff.  Everyone needs to be involved to ensure that each interaction leaves artists and audiences feeling comfortable and excited to return! Looking at embedded racism in structures will also help other racialized people feel invited into our concert halls. However, the work doesn’t stop there. Representation matters – does your institution represent the cultural landscape of your community?  Do your working practices model inclusion? For instance, composers are told to address the conductor and not the orchestra when providing feedback:  what barriers to collaboration and relationship-building does this create?  

 

Taking the Time: What It Means to Artists, the Creative Process & Our Relationships 

Building relationships takes time and effort; it’s not instantaneous.  Taking this time to get to know each other is at the heart of great collaborations with Indigenous creative partners.  This might look like sharing a meal together before rehearsal or having daily check-ins – it can also look like a conductor taking time to discuss the meaning and musical nuances of a piece with the composer. An orchestra might hesitate to prioritize this extra time for relationship building amidst resource constraints, however, it can create an open and honest environment in which artists, Indigenous and settler alike, bond and grow together as a community. Setting aside time to get to know each other is uplifting, nurturing and contributes to the overall quality of work. 

 

Collaboration not Tokenism: Commissioning Indigenous Works 

An orchestra cannot simply seek out one Elder’s stamp of approval or add throat singing into a piece without context or Indigenous oversight. Instead, collaborations are an opportunity to reflect deeply on our communities, learn about the Indigenous people nearby, and build relationships over time. In building these relationships, we need to avoid exploitation (compensating people for their time and expertise is important) and ensure that the projects we are curating are given the same care, respect and time as we lavish on standard repertoire. Indigenous artists may or may not wish to write in the Western classical tradition or in a way that you think “sounds Indigenous”.  It’s also important to recognize that “Indigenous art” and  “Indigenous artists” are not homogeneous in their experience or the stories they wish to tell through music. Making space involves valuing and uplifting multiple conceptions of music. Respect each artist’s choices. 

 

Re-Thinking Education and Resources 

There are disparities in access to resources and music education, enrichment and opportunities. “Our communities feel they’re playing a game of catch-up, while others have had a 50-year head start,” Melody said. The financial burden of lessons and instrument upkeep over several years act as a barrier to accessing higher education.  The orchestral field is extremely competitive, and barriers like location, systemic racism, and a lack of funding limit advancement within it.  We need to consider these barriers when we frame invitations to engage: are we discouraging participation by gifted people who have taken other paths?  Ian referenced his experience as the inaugural Carrefour Composer in Residence at the National Arts Centre. He did not have a formal degree in composition when selected for this opportunity, but through it was able to develop his skills as a professional composer. A more diverse orchestra ecosystem includes reconsidering the privileging of university or conservatory education, and uplifting creative voices of diverse experiences. 

 

The Future 

Be prepared to reflect on the positionality of classical music as well as the opportunities that open up when we invite more diverse Canadian and Indigenous stories (including the artists who tell them) into our work with care. Looking to the future, Canadian orchestras can create opportunities for Indigenous creators and help to combat Eurocentrism/decenter whiteness in classical music. Many commissioned works are usually three-to-five-minute opener pieces that are generally low-risk. Why not take more risks? Youth orchestras are especially well-positioned for this – as Ian noted, youth orchestras are the training grounds for professional orchestras, instilling the values musicians and orchestra workers take with them throughout their careers.  

 

OC is grateful to the panellists for sharing their insights. We look forward to continuing conversations grounded in truth, building relationships, and working toward reconciliation between Canadian orchestras and Indigenous peoples.

Recording of the roundtable

 

Resources Shared in the Chat: 

Statement on Indigenous Musical Sovereignty 

The full Statement on Indigenous Musical Sovereignty can be found in Appendix E of OC’s Re-Sounding the Orchestra report, or on the Indigenous Performing Arts Alliance website. 

Training  

(Available in both English and French) NVision Insight Group’s The Path: Indigenous Cultural Competency training.  (Note: Canadian Live Music Association is offering their members discounted access to the course here please reach out to [email protected] regarding pricing for OC members) 

San’yas Indigenous Cultural Safety Training (currently in British Columbia, Manitoba and Ontario with more provinces to come).   

Decolonize First Workbook by Ta7talíya Michelle Nahanee.    

Challenge Accepted: Consultations. 

Guidelines & Policies 

Indigenous Performing Arts Alliance (IPAA) Smudging Document. 

Ontario Arts Council – Indigenous Arts Protocols (French and English available) 

The CARFAC RAAV fee scale.  

Ottawa Chamber Orchestra volunteer policies, anti-harassment policy and serving persons with respect policy.  

Books & Essays 

Hungry Listening by Dylan Robinson. 

Music Theory and the White Racial Frame by Philip Ewell. 

Dylan Robinson’s essay in the journal Intersections, To All Who Should Be Concerned.   

 Scholarships 

 American Indian Musicians’ Scholarship (United States).  

 

Supporting Truth & Reconciliation 

Truth & Reconciliation Commission Final Report and Calls to Action (2015) 

How to support Tḱemlúps te Secwepemc First Nation (June 3, 2021). 

Donate to Indigenous-led organizations supporting residential school survivors and their families: Indian Residential School Survivors SocietyLegacy of Hope Foundation, the National Centre for Truth and Reconciliation, and Orange Shirt Day 

 

Recording of the roundtable

The Future of the Digital Orchestra: Pride of Work

On June 4th, 2021, OC welcomed Daniel Bartholomew-Poyser (Toronto Symphony/Symphony Nova Scotia), Bob Fraser (OCSM), Andrew Bennett (Kitchener-Waterloo Symphony), and Robin Whiffen (Against the Grain Theatre) to conclude our three-part series on the Future of the Digital Orchestra. The final forum’s topic: Pride of Work. 

The conversation began with a summary of research insights from The Arts Firm based on in-depth interviews with orchestras and performing arts organizations around North America, reflecting on their experience with digital activities during COVID-19 and the future they see for digital. Then, we heard from our speakers in a series of short presentations followed by panel discussion and Q&A. 

Here are a few key learnings about pride of work and digital content: 

Re-Thinking “Artistic Excellence” 

Robin asked an incisive question: What is “artistic excellence” and who defines it? Holding fast to Eurocentric notions of excellence in classical music as skill mastery, virtuosity, or only playing works by the “greats” restricts orchestras’ artistic response to local communities. Further, as Andrew noted, musicians are often their own worst critics. The idea of “excellence” encourages artists to unhealthily connect success and pride with perfection. Bob proposed another way to measure success: how well does a work communicate with listeners? What possibilities open up if we re-think our definition of creative success in a way that is more compassionate and focused on connection? Creating ethically, with a holistic reflection of the artists and community involved? 

Artist-Centered Work 

Your orchestra has something to say — you carry not one vision, but a mosaic in the artists you engage. How can we ensure everyone involved is invested in and proud of these stories? By putting our artists at the center. Artist-centered work increases pride, inspires stakeholders and boosts the quality of the product! Engage artists in the decision-making process early on, rather than taking a top-down approach. Robin explored Against the Grain Theatre’s digital production Messiah/Complex as an example. In addition to fostering connections, the 200-person collaboration reimagined the piece in a digital space using new voices. Take time to learn about your people, their strengths, and what makes them unique.    

Understanding The Artist  

Artists’ contributions on-stage are at the heart of orchestras, but their lives off-stage are important as well. Bob noted that the media has put artists in the public eye almost 24/7, but not every orchestra musician thrives in the spotlight. The field is stressful – musicians can be three times more likely to experience anxiety and depression. How can orchestras support them? Andrew emphasized the importance of listening to the needs and comfort zones of your artists and playing to their strengths. Furthermore, as Andrew explained, when artists are inspired and satisfied, it translates to donors and funders. Orchestras are more than groups of talented people playing together; they are communities of collaborators and innovators. Fostering a sense of community support and understanding, even in digital and hybrid environments, is foundational.  

The Future of our Digital Artistic Work 

Daniel asserted that when using digital to convey stories, no amount of money will compensate for a lack of imagination. For many orchestras digital has been the focus for over a year, but the current scale and intensity of digital projects cannot be sustained when live performances resume.  Daniel suggested that digital will stay after COVID-19, but in a smaller and nimbler form than the online concerts many orchestras are producing at the moment. Furthermore, projects will be designed specifically for the digital medium. 

 

OC is grateful to Bob, Robin, Daniel, Andrew, and everyone that joined the discussion and offered great insight. We deeply appreciate the generous support of the Canada Council for the Arts Digital Strategy Fund in helping to make our Future of the Digital Orchestra research and events happen. We are also grateful to our steering committee ((Bernard LeBlanc from the Canadian Federation of Musicians, Robert Fraser from the Organization of Canadian Symphony Musicians, Jovanny Savoie from Conseil québécois de la musique, Tim Crouch from Soundstreams / Chair of OC’s Digital Committee, and Tanya Derksen from Philadelphia Orchestra / Board Member at OC), who provided oversight and feedback throughout the project. This project was managed by The Arts Firm.  Be sure to explore the recordings, Powerpoints, and key learnings from our other two Future of the Digital Orchestra sessions: Audiences (May 21, 2021) and Finances (May 28, 2021). 

Resources:

Recording of the forum

Slides

Biographies of the speakers