Orchestra Benchmark Webinar: What Holiday 2025 Tells Us About the Year Ahead
On 26 February 2026, and in partnership with TRG Arts, we hosted a webinar titled Orchestra Benchmark Webinar: What Holiday 2025 Tells Us About the Year Ahead. The session took a clear, data-led look back at holiday season performance in 2025, examining what happened across ticket sales, donations, and audience behaviour, and what those results suggest for the year ahead.
Drawing on benchmark data from more than 40 orchestras, representing a wide range of budget sizes and North American geographies, the session explored:
- How holiday ticket sales and contributed revenue performed across the cohort
- Where the audience and donor behaviour shifted over the past year
- Updated results on subscription sales for the 2025-26 season
- Where orchestras may want to focus to strengthen revenue and audience relationships in 2026
Presenter: Brad Carlin, Senior Consultant, TRG Arts
Brad Carlin is a Senior Consultant for TRG Arts based in the UK and works with organizations of all sizes and disciplines in the US, Canada, and the UK. Prior to joining TRG, had 15 years of experience in general management and fundraising for arts organizations in the US. He received a Master’s Degree in Arts Management from Carnegie Mellon University.