On Friday, December 10, 2021, Orchestras Canada hosted a webinar titled ArtsBoost: Building a Test & Learn Culture. Presented by Tim Dolan, Principal Consultant & Trainer at Kickframe, the purpose of this free training webinar was to help arts administrators understand how to effectively test and learn from new digital marketing and fundraising activities. The session covered the steps that arts organizations need to have in place to test and learn in a structured way, including how to identify areas of opportunity, how to design effective experiments, and how to capture and apply learnings. The session also covered how arts administrators can more broadly drive a ‘digital transformation’ mission within their own organizations that are often averse to risk and change.
View the recording in English or in French
Lessons Learned document, provided by Kickframe is available here.
ArtsBoost is a platform dedicated to modern skills development for the arts, by The Arts Firm. This session is part of the ArtsBoost Digital Marketing & Fundraising for the Performing Arts course, with lead partner Orchestras Canada and project partners CAPACOA, PACT, AOC, and CDA. We acknowledge the generous support of the Canada Council for the Arts Digital Strategy Fund.
Project Partners
