On 30 January 2025, Eric Nelson from TRG Arts gave an update on Revenue and Engagement trends from North American Orchestras participating in TRG’s Arts & Culture Benchmark.
We looked back at 2024, including unwrapping how the holiday season performed, to confirm trends, and we looked further into 2025 to make predictions regarding how our customers and patrons will connect with us in the near future.
Presenter: Eric Nelson, VP of Global Partnerships at TRG Arts
Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts, leading marketing efforts for the Paul Taylor Dance Company. Eric is honoured to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.