Benchmark Insights: 2024-25 Season
Date: 9 October 2025
Time: 2:30 pm to 3:30 pm Eastern
Location: Zoom Meetings
Cost: Free
Bilingual Session: French simultaneous interpretation is available.
Accessibility: AI-generated subtitles in English will be available through Zoom.
Who is this for: Leaders and staff members from Canadian orchestras interested in data related to audience development and revenues.
Recording: This webinar will be recorded and shared on the Resources section of our website.
This webinar, hosted by TRG Arts, will look back at the 2024-25 season through data from over 40 North American Orchestras and insights into single tickets, subscriptions, and individual donations. We will explore the state of the recovery since the start of the Pandemic and will look at the impacts of inflation in recent years. Through the data, and our conversation, you should leave the session with a sense of where your orchestra might compare to our benchmarking cohort, trends in audience behaviour over the past 12 months, and where you might need to focus your future revenue and audience goals. There will be charts and graphs a plenty, but also time for questions and conversation.
Presenter: Brad Carlin, Senior Consultant, TRG Arts
Brad Carlin is a Senior Consultant for TRG Arts based in the UK and works with organizations of all sizes and disciplines in the US, Canada, and the UK. Prior to joining TRG, had 15 years of experience in general management and fundraising for arts organizations in the US. He received a Master’s Degree in Arts Management from Carnegie Mellon University.