2023 in Review
Date: 15 February 2024
Time: 1:00 pm to 2:00 pm Eastern
Location: Zoom Meetings
Cost: Free
Accessibility: This session is presented in English only. AI-generated closed captions will be available via Zoom.
Join Orchestras Canada and TRG Arts for a look back at 2023’s customer and patron engagement trends in the Arts & Culture Benchmark. We will explore which customer and patron segments made the biggest impact in 2023 and which segments stayed home. We will also highlight which months of the year drove the biggest participation. For example, did Holiday programming once again lead the way as we continue to recover? Together we will also discuss which tactics and strategies drove these results.
There is still time to join the Benchmark and be included in this data set. Sign up here.
Presenter: Eric Nelson, VP of Global Partnerships at TRG Arts
Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts, leading marketing efforts for the Paul Taylor Dance Company. Eric is honoured to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.