Date: 30 November 2023
Time: 1:00 pm to 2:00 pm Eastern
Location: Zoom Meetings
Cost: Free
Accessibility: This session is presented in English only. AI-generated closed captions will be available via Zoom.
TRG Arts believes in the power of data. It shines a light on opportunities and points us in strategic directions. In 2020, TRG Arts launched the Arts & Culture Benchmark. This free tool provides participating arts organizations with real-time data dashboards that compare their ticket sales and donations to their historical results and aggregate trends of comparative organizations also participating in the Benchmark.
The Benchmark is the largest data set of arts customer patron behaviour in the world. And it is free to join!
Orchestras Canada and TRG Arts invite you to a webinar on November 30, 2023 that will introduce you to the Benchmark, walk you through some of the dashboards, share industry-wide trends, and describe how you can apply the insights for revenue growth.
We will also overview how you can join the Benchmark. The more Canadian Orchestras in the Benchmark, the greater the insights.
Presenter: Eric Nelson, VP of Global Partnerships at TRG Arts
Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts, leading marketing efforts for the Paul Taylor Dance Company. Eric is honoured to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.