2-minute read – This is Lesson 6 of 7 of OC’s Local Advocacy Toolkit
Now it’s your turn. The most effective advocacy comes from clarity – clarity about who you are, what you need, and how your work connects to the broader goals of your municipality. Preparation is what makes this feel natural in the moment. By taking time to write things down, you and your team can sharpen your mission, vision, values, and goals, and build a shared language you can return to across meetings, presentations, and campaigns.
The two exercises below are designed to help you articulate your story, frame your challenges, and generate a concise, compelling pitch. They can be completed directly on this webpage, and once you’re done, you can email your responses to yourself or your team by clicking the button at the bottom. Use these prompts to experiment, refine, and practice. The more grounded you are in your own narrative, the more confidently and authentically you can advocate for your work and your community.
Writing Prompts
Use this guide to help shape a compelling narrative about your organization, its challenges, and the support you need. Whether you’re preparing a presentation, a grant report, or a funding pitch to Council, this framework helps align your story with local priorities.
Pitch Generator
Once you have fleshed out your story and connected it to advocacy priorities, pull it all together into one short, compelling paragraph: your core advocacy message.
Use this section to create a brief narrative you can deliver in 30-60 seconds: at a meeting, in a presentation, or when submitting a written brief. Aim for clarity, connection, and a specific ask.
Your pitch should include:
- Who you are
- What the challenge is
- Who is affected
- What you are asking for
- How this aligns with local priorities
- What will change if your ask is granted
Local Advocacy Toolkit – All Lessons: