Connecting with your audience: bringing concertgoers into your eco-sustainability story

Audiences are increasingly looking for organizations to demonstrate environmental values. At the same time, concertgoers themselves can play a crucial role in creating positive change. In this third free webinar, which took place on 8 July 2025, our guest expert on sustainability in the cultural sector, Tenaya King from Julie’s Bicycle, explored the tips and best practices to communicate and engage your audience on environmental topics successfully. The practical guidance will help your orchestra deepen its connection with the community, bringing you closer to your audience as you work together to meet the challenge of reducing environmental impacts. 

Additional Resources: Looking for repertoire related to the climate emergency? Check this resource from Music Declares Emergency: https://www.musicdeclares.net/gb/classical-declares/repertoire

  • You can watch webinar one of this series, covering the unique role orchestras can play in environmental issues and the financial benefits of taking action here.
  • You can watch webinar two of this series, discussing reducing the environmental impact of rehearsals and concerts, here.

Presenter: Tenaya King

Tenaya joined Julie’s Bicycle in 2024 as a Climate Change and Sustainability Specialist, and supports the Creative Green programme. She brings six years of experience in the environment and sustainability sector, and is passionate about using connection and community to enable climate resilience and justice.

She previously worked for Green Music Australia, focusing on the sustainability of the Australian music scene, and for a management consultancy firm in their sustainability and decarbonisation sector, where she was also responsible for the firm’s carbon footprinting and emissions reduction strategy.

Tenaya has a range of experience including modelling pathways to net zero across the entirety of Australia; developing Australia’s first resource on climate action and justice in the music sector; sustainable travel management for large events; strategy and evaluation for major public sector environmental programs; research on the social impacts of climate change and natural disasters; and communications and media.

She has a Bachelor of Environment and Sustainability and a Bachelor of Politics, Philosophy and Economics from the Australian National University.

 

 

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We acknowledge the support of the Canada Council for the Arts. 

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We acknowledge the financial support of the Government of Canada.