Performing Arts Recovery: What do Audiences Want Now?

This free webinar on ticket-buying data was co-presented by Orchestras Canada, CAPACOA, and the Association for Opera in Canada. It featured insights from TRG Arts and AudienceView, and presented the latest research on the ticket buying behaviour and trends and best practices and tips to help you make data-driven decisions that boost your bottom line.

Eric Nelson from TRG brough the input from their work on the recovery of the performing arts post-pandemic. Zander Kyba brought a fresh analysis of ticket buyer data from the AudienceView research team.

The webinar took place on June 22nd at 1:30 pm ET.

Presenters

Eric Nelson, VP of Global Partnerships at TRG Arts

Eric Nelson, VP of Global Partnerships at TRG Arts, is proud to partner with performing and visual arts organizations of all shapes and sizes to grow patron participation, revenue, and community impact. Before joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center. He was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric started his career in the arts leading marketing efforts for the Paul Taylor Dance Company. Eric is honored to be on the steering committee for the League of American Orchestras LGBTQIA+ affinity group.

Zander Kyba, Senior Manager, Product Marketing, AudienceView

Zander is a live-event professional who works at AudienceView as their Senior Manager of Product Marketing. Zander is always looking for new and innovative ways to engage, understand, and delight live-event patrons and donors.

Co-moderated by:

Katherine Carleton, Executive Director, Orchestras Canada
Frédéric Julien, Director of Research and Development, CAPACOA
Christina Loewen, Executive Director, Association for Opera in Canada