{"id":4213,"date":"2019-05-22T12:28:52","date_gmt":"2019-05-22T12:28:52","guid":{"rendered":"http:\/\/demosite2.asurtec.com\/?p=4213"},"modified":"2019-05-16T19:14:14","modified_gmt":"2019-05-16T19:14:14","slug":"du-developpement-a-lengagement","status":"publish","type":"post","link":"https:\/\/oc.ca\/fr\/du-developpement-a-lengagement\/","title":{"rendered":"Du d\u00e9veloppement \u00e0 l\u2019engagement"},"content":{"rendered":"

\"DonnaDans le cadre de la conf\u00e9rence nationale<\/a> d\u2019OC \u00e0 Ottawa du 11 au 14 juin, nous accueillerons Donna Walker-Kuhne<\/a> comme conf\u00e9rencier d\u2019honneur. Donna est actuellement conseill\u00e8re principale, Implication communautaire au New Jersey Performing Arts Center (NJPAC). Cr\u00e9\u00e9e il y a quatre ans par Donna Walker-Kuhne, la division de l\u2019engagement communautaire du NJPAC produit, malgr\u00e9 sa taille r\u00e9duite (elle ne regroupe que trois employ\u00e9s), des r\u00e9sultats \u00e9tonnants. Le NJPAC qui, chaque ann\u00e9e, offre plus de 200 spectacles et attire 30 000 personnes, s\u2019emploie activement \u00e0 diversifier le public des arts et utilise de nombreux moyens pour le mobiliser.<\/p>\n

Les secrets de l\u2019engagement communautaire<\/strong><\/h5>\n

D\u00e8s le d\u00e9but de leur intervention, Donna et son \u00e9quipe ont d\u00e9cid\u00e9 de faire largement appel au conseil consultatif communautaire d\u00e9j\u00e0 en place au NJPAC pour qu\u2019il l\u2019aide \u00e0 orienter leur travail. \u00ab Nous avons un conseil consultatif extraordinaire qui cr\u00e9e des spectacles int\u00e9ressant la collectivit\u00e9, qui initie le public aux arts, l\u2019implique dans les arts et le renseigne sur les arts \u00bb, dit-elle. La collaboration entre la division de l\u2019engagement communautaire et le conseil consultatif a transform\u00e9 le mode de fonctionnement du NJPAC. \u00ab Cette action a eu un grand impact non seulement sur les auditoires, mais aussi sur les possibilit\u00e9s que nous offrons aux entreprises qui sont nos bailleurs de fonds. Parce que nous pouvons leur offrir une empreinte dans la collectivit\u00e9, elles affectent des fonds additionnels et, dans certains cas, financent exclusivement notre division. \u00bb<\/p>\n

Les mesures de r\u00e9ussite<\/strong><\/h5>\n

Il peut \u00eatre difficile de mesurer l\u2019impact de ce travail sur les communaut\u00e9s. Donna a parl\u00e9 de mesurer le succ\u00e8s au NJPAC en fonction des actions des organismes et associations communautaires. \u00ab L\u2019achat de billets ne constitue pas un de nos param\u00e8tres. Nous ne sommes pas une entit\u00e9 de vente \u00bb, dit-elle. Ils examinent plut\u00f4t le degr\u00e9 d\u2019engagement des organismes qu\u2019ils desservent selon une \u00ab \u00e9chelle d\u2019engagement \u00bb englobant les diverses formes d\u2019interactions avec les spectacles offerts au NJPAC :<\/p>\n

    \n
  1. Assistance \u00e0 des spectacles gratuits<\/strong><\/li>\n
  2. Promotion des spectacles au NJPAC <\/strong>(circulaires, e-blasts, prestation d\u2019une aide au NJPAC pour l\u2019aider \u00e0 rejoindre des publics qui autrement seraient n\u00e9glig\u00e9s)<\/li>\n
  3. Venue de groupes \u00e0 des spectacles<\/strong><\/li>\n
  4. B\u00e9n\u00e9volat lors de spectacles<\/strong><\/li>\n<\/ol>\n

    Tout organisme qui cumule trois de ces quatre interventions est appel\u00e9 un partenaire engag\u00e9<\/em>, et leur suivi constitue une mesure cl\u00e9 du succ\u00e8s. Le NJPAC compte actuellement 122 partenaires engag\u00e9s<\/em>.<\/p>\n

    Le d\u00e9veloppement des publics et l\u2019engagement communautaire<\/strong><\/h5>\n

    \"PhotoComment ce travail a-t-il chang\u00e9 au fil du temps ? \u00ab\u00a0Il \u00e9volue. Je fais ce travail depuis 1982, affirme Donna. \u00c0 cette \u00e9poque, nous n\u2019avions pas les mots pour d\u00e9crire le manque de diversit\u00e9 au sein du public, mais une conversation \u00e9tait amorc\u00e9e.\u00a0\u00bb Il a fallu un certain temps pour que les organismes r\u00e9agissent \u00e0 ce qu\u2019ils entendaient. Dans les ann\u00e9es 1990, on a commenc\u00e9 \u00e0 parler de d\u00e9veloppement des publics<\/em>, et certaines fondations ont commenc\u00e9 \u00e0 y consacrer des fonds. Avec le temps, on a fini par associer cette expression aux ventes, au d\u00e9veloppement des publics pour qu\u2019ils ach\u00e8tent des billets. L\u2019expression engagement communautaire<\/em> correspondait \u00e0 l\u2019\u00e9tape suivante. \u00ab\u00a0Il faut tout d\u2019abord cultiver la communaut\u00e9, signale Donna, pour qu\u2019elle s\u2019int\u00e9resse \u00e0 ce que nous faisons.\u00a0\u00bb<\/p>\n

    Bien que la terminologie ait chang\u00e9, les organismes artistiques \u00e9prouvent tous vivement le d\u00e9sir de mobiliser davantage les collectivit\u00e9s. Il n\u2019est toutefois pas facile d\u2019int\u00e9grer cette action dans les plans \u00e0 long terme. Il faut, au sein m\u00eame de l\u2019organisme, y consacrer du temps et de l\u2019argent pour qu\u2019elle se r\u00e9alise. \u00ab\u00a0Il faut en faire une priorit\u00e9, pr\u00e9cise Donna. Le conseil d\u2019administration et la haute direction doivent prendre cette action \u00e0 c\u0153ur.\u00a0\u00bb Il est important d\u2019avoir des moyens de mesurer le succ\u00e8s et de tisser des liens qui durent au-del\u00e0 d\u2019un projet en particulier ou d\u2019un employ\u00e9 donn\u00e9. La t\u00e2che n\u2019est pas facile, mais elle cr\u00e9e pour les orchestres la possibilit\u00e9 de toutes sortes de relations int\u00e9ressantes, enrichissantes et durables avec les communaut\u00e9s.<\/p>\n

    Donna donnera le discours d\u2019ouverture de la conf\u00e9rence nationale et animera un atelier qui d\u00e9crira des pratiques exemplaires dans le domaine de l\u2019implication communautaire en discutant des mesures de r\u00e9ussite pour ces programmes. Elle pr\u00e9sentera \u00e9galement des strat\u00e9gies tangibles pour attirer et accro\u00eetre un public multiculturel dans le domaine des arts. <\/em>Pour en savoir plus, <\/em>consultez la section sur la conf\u00e9rence nationale du site Web d’OC.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Dans le cadre de la conf\u00e9rence nationale d\u2019OC \u00e0 Ottawa du 11 au 14 juin, nous accueillerons Donna Walker-Kuhne comme conf\u00e9rencier d\u2019honneur. Donna est actuellement conseill\u00e8re principale, Implication communautaire au New Jersey Performing Arts Center (NJPAC). Cr\u00e9\u00e9e il y a quatre ans par Donna Walker-Kuhne, la division de l\u2019engagement communautaire du NJPAC produit, malgr\u00e9 sa […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[231,230],"tags":[413,410,236,412],"class_list":["post-4213","post","type-post","status-publish","format-standard","hentry","category-blogue","category-conference-nationale","tag-communaute","tag-community-fr","tag-donna-walker-kuhne","tag-engagement-communautaire"],"acf":[],"yoast_head":"\nDu d\u00e9veloppement \u00e0 l\u2019engagement - Orchestras Canada\/Orchestres Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oc.ca\/en\/from-development-to-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du d\u00e9veloppement \u00e0 l\u2019engagement - Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de la conf\u00e9rence nationale d\u2019OC \u00e0 Ottawa du 11 au 14 juin, nous accueillerons Donna Walker-Kuhne comme conf\u00e9rencier d\u2019honneur. 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