{"id":16180,"date":"2025-12-11T09:11:04","date_gmt":"2025-12-11T14:11:04","guid":{"rendered":"https:\/\/oc.ca\/?page_id=16180"},"modified":"2025-12-11T12:33:45","modified_gmt":"2025-12-11T17:33:45","slug":"lecon-4-sur-les-reseaux-sociaux","status":"publish","type":"page","link":"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-4-sur-les-reseaux-sociaux\/","title":{"rendered":"4- Sur les r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16180\" class=\"elementor elementor-16180 elementor-15781\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a746eff e-flex e-con-boxed e-con e-parent\" data-id=\"a746eff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df37cac elementor-widget elementor-widget-text-editor\" data-id=\"df37cac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"caret-color: #000000; text-align: center;\">4 minutes de lecture &#8211; Ceci est la le\u00e7on 4 sur 7 de <a href=\"https:\/\/oc.ca\/fr\/resource\/outils-defense-de-linteret-niveau-local\/\" target=\"_blank\" rel=\"noopener\">la trousse \u00e0 outils pour la d\u00e9fense de l\u2019int\u00e9r\u00eat au niveau local d\u2019OC<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214722b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"214722b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e251f8 elementor-widget elementor-widget-text-editor\" data-id=\"3e251f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 14pt; font-family: Georgia, serif; color: #666666; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">10 conseils pour cr\u00e9er des plateformes qui renforcent les liens communautaires, am\u00e9liorent la visibilit\u00e9 et racontent votre histoire<\/span><\/p><p>Les r\u00e9seaux sociaux peuvent constituer un puissant prolongement de vos efforts de promotion. Au-del\u00e0 de la promotion de vos concerts et \u00e9v\u00e9nements, votre pr\u00e9sence en ligne vous aide \u00e0 renforcer vos relations, \u00e0 mettre en avant votre valeur publique et \u00e0 maintenir la visibilit\u00e9 de votre organisation aupr\u00e8s des dirigeants municipaux et des acteurs communautaires. En abordant les plateformes sociales de mani\u00e8re strat\u00e9gique, gr\u00e2ce \u00e0 une image de marque coh\u00e9rente, \u00e0 une communication positive et \u00e0 un engagement r\u00e9fl\u00e9chi, vous pouvez renforcer votre cr\u00e9dibilit\u00e9 et faire grandir votre public.\u00a0<\/p><p>D\u00e9couvrez ci-dessous dix conseils pratiques pour utiliser vos r\u00e9seaux sociaux afin d\u2019amplifier votre impact et d\u2019approfondir vos relations avec votre municipalit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c33ed3b e-flex e-con-boxed e-con e-parent\" data-id=\"c33ed3b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85b50a elementor-widget elementor-widget-n-accordion\" data-id=\"b85b50a\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1930\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1930\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Configurer vos r\u00e9seaux sociaux pour la promotion <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1930\" class=\"elementor-element elementor-element-b1a2cd9 e-con-full e-flex e-con e-child\" data-id=\"b1a2cd9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f71204 elementor-widget elementor-widget-text-editor\" data-id=\"2f71204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vos r\u00e9seaux sociaux font partie de votre bo\u00eete \u00e0 outils de promotion. Ils ne servent pas seulement \u00e0 promouvoir vos concerts et vos \u00e9v\u00e9nements, ils vous permettent \u00e9galement d\u2019entrer en contact avec les d\u00e9cideurs, de raconter votre histoire et de renforcer votre valeur publique.\u00a0<\/p><p>Soyez un atout pour votre communaut\u00e9. Pour vous constituer une solide base d\u2019abonn\u00e9s, concentrez-vous sur le fait de donner plut\u00f4t que de demander. D\u00e9fendez les besoins et les d\u00e9sirs du public et des artistes \u00e0 travers ce que vous partagez et amplifiez.\u00a0<\/p><p>Commencez par les bases :<\/p><ul><li aria-level=\"1\">ajoutez votre d\u00e9claration de mission \u00e0 votre biographie ou \u00e0 votre description ;<\/li><li aria-level=\"1\">ajoutez un lien vers votre site Web ou alors \u00e0 une page style Linktree ;<\/li><li aria-level=\"1\">encouragez les gens \u00e0 commenter, aimer et partager. L\u2019engagement vous aide \u00e0 faire grandir votre public ;\u00a0<\/li><li aria-level=\"1\">suivez les personnes et les organisations avec lesquelles vous souhaitez entrer en contact, y compris vos conseillers municipaux et autres dirigeants civiques.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1931\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1931\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Attirer l\u2019attention <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1931\" class=\"elementor-element elementor-element-cddde2a e-con-full e-flex e-con e-child\" data-id=\"cddde2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-162e95e elementor-widget elementor-widget-text-editor\" data-id=\"162e95e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consid\u00e9rez votre page comme une poign\u00e9e de main. La premi\u00e8re impression est importante.<\/p><ul><li aria-level=\"1\">Utilisez une image de couverture attrayante.<\/li><li aria-level=\"1\">Si votre logo est votre photo de profil, testez son affichage sur mobile. Si le texte est difficile \u00e0 lire sur un appareil mobile, envisagez d\u2019autres options.<br \/><br \/><\/li><\/ul><p>Les contenus les plus performants commencent par une premi\u00e8re phrase claire et attrayante. Captez l\u2019attention du lecteur d\u00e8s le d\u00e9but.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1932\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1932\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Rester fid\u00e8le \u00e0 votre marque <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1932\" class=\"elementor-element elementor-element-82fec2b e-con-full e-flex e-con e-child\" data-id=\"82fec2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ef3fc elementor-widget elementor-widget-text-editor\" data-id=\"70ef3fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Votre ton sur les r\u00e9seaux sociaux doit refl\u00e9ter les m\u00eames valeurs et la m\u00eame voix que celles que vous utilisez ailleurs.<\/p><ul><li aria-level=\"1\">Gardez un ton coh\u00e9rent sur toutes les plateformes.<\/li><li aria-level=\"1\">Consid\u00e9rez les r\u00e9seaux sociaux comme faisant partie int\u00e9grante de votre strat\u00e9gie de communication globale, et non comme une activit\u00e9 isol\u00e9e.<\/li><li aria-level=\"1\">Impliquez votre \u00e9quipe. Les r\u00e9seaux sociaux fonctionnent mieux lorsqu\u2019ils sont g\u00e9r\u00e9s collectivement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1933\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1933\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Publier t\u00f4t (ou, dans certains cas, tard) et souvent <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1933\" class=\"elementor-element elementor-element-873342e e-flex e-con-boxed e-con e-child\" data-id=\"873342e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8b319 elementor-widget elementor-widget-text-editor\" data-id=\"3e8b319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publiez r\u00e9guli\u00e8rement pour rester visible. Un bon objectif est de 2 \u00e0 3 publications par semaine.<\/p><ul><li aria-level=\"1\">Partagez des photos et de courtes vid\u00e9os d\u2019\u00e9v\u00e9nements.<\/li><li aria-level=\"1\">Utilisez des contenus en coulisses, des moments de processus ou des photos de pr\u00e9paration.<\/li><li aria-level=\"1\">R\u00e9pondez aux commentaires et aux messages, en particulier ceux des membres de la communaut\u00e9 et des dirigeants civiques.<\/li><li aria-level=\"1\">Testez diff\u00e9rents moments de publication. Des outils tels que Meta\u2019s Insights peuvent vous indiquer quand votre r\u00e9seau est le plus actif.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1934\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1934\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Rester positif <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1934\" class=\"elementor-element elementor-element-e32312b e-flex e-con-boxed e-con e-child\" data-id=\"e32312b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1fd72 elementor-widget elementor-widget-text-editor\" data-id=\"4d1fd72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concentrez-vous sur les bonnes nouvelles, les \u00e9tapes importantes et l\u2019impact sur la communaut\u00e9.<\/p><ul><li aria-level=\"1\">Partagez des anecdotes sur ce que votre orchestre apporte \u00e0 votre ville.<\/li><li aria-level=\"1\">Montrez votre gratitude envers les bailleurs de fonds, le public, les b\u00e9n\u00e9voles et les partenaires civiques.<\/li><li aria-level=\"1\">Restez neutre : en tant qu\u2019organisme caritatif enregistr\u00e9, vous pouvez vous engager dans des actions de d\u00e9fense (mais pas dans la politique partisane).<\/li><li aria-level=\"1\">Soyez g\u00e9n\u00e9reux, clair et aimable dans votre ton (en particulier lorsque les tensions sont vives).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1935\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1935\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Partager votre impact, vos donn\u00e9es et vos connaissances du secteur <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1935\" class=\"elementor-element elementor-element-4047a9d e-flex e-con-boxed e-con e-child\" data-id=\"4047a9d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51003cb elementor-widget elementor-widget-text-editor\" data-id=\"51003cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Votre plateforme peut contribuer \u00e0 mettre en valeur non seulement votre travail, mais aussi le secteur culturel dans son ensemble.<\/p><ul><li aria-level=\"1\">Partagez des mises \u00e0 jour, des rapports et des infographies provenant de sources fiables telles que :<br \/>Orchestres Canada, Hill Strategies, votre conseil des arts provincial, le Conseil des arts du Canada, Affaires \/ Arts, Mass Culture, la Fondation Metcalf, Imagine Canada, Centraide, etc.<\/li><li aria-level=\"1\">Envisagez de transmettre certains rapports ou statistiques aux conseillers municipaux, aux d\u00e9put\u00e9s provinciaux ou aux d\u00e9put\u00e9s f\u00e9d\u00e9raux par courriel.<br \/><br \/><\/li><\/ul><p>Publiez des donn\u00e9es simples et pertinentes :<br \/><i>\u00ab Cette ann\u00e9e, 30 % des habitants de Calgary ont assist\u00e9 \u00e0 un concert d\u2019orchestre, et nous en sommes ravis. \u00bb<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1936\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1936\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Utilisez (mais n\u2019abusez pas) des mots-clic <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1936\" class=\"elementor-element elementor-element-9479510 e-flex e-con-boxed e-con e-child\" data-id=\"9479510\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab667f elementor-widget elementor-widget-text-editor\" data-id=\"3ab667f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les mots-clic peuvent vous aider \u00e0 diffuser votre message&#8230; s\u2019ils sont utilis\u00e9s avec parcimonie.<\/p><ul><li aria-level=\"1\">Limitez-vous \u00e0 2 ou 3 mots-clic pertinents par publication.<\/li><li aria-level=\"1\">Utilisez ceux qui sont li\u00e9s \u00e0 votre emplacement, \u00e0 votre campagne ou \u00e0 votre communaut\u00e9.<br \/><br \/><\/li><\/ul><p>\u00c9vitez le d\u00e9sordre et restez concentr\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1937\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1937\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. Montrez, ne racontez pas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1937\" class=\"elementor-element elementor-element-8635ae5 e-flex e-con-boxed e-con e-child\" data-id=\"8635ae5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d2b69 elementor-widget elementor-widget-text-editor\" data-id=\"f7d2b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les photos sont les plus efficaces, en particulier sur les appareils mobiles.<\/p><ul><li aria-level=\"1\">Si la publication concerne un \u00e9v\u00e9nement, montrez la foule.<\/li><li aria-level=\"1\">S\u2019il s\u2019agit d\u2019un spectacle, montrez les musiciens.<\/li><li aria-level=\"1\">S\u2019il s\u2019agit d\u2019une r\u00e9union, montrez les participants : les \u00e9goportraits fonctionnent bien.<\/li><li aria-level=\"1\">Demandez toujours l\u2019autorisation avant de publier des images, en particulier celles de jeunes ou de personnalit\u00e9s publiques.<br \/><br \/><\/li><\/ul><p>Conseil : les photos verticales s\u2019affichent en plus grand sur les \u00e9crans de t\u00e9l\u00e9phone.<\/p><p>Identifiez les personnes pr\u00e9sentes sur les photos pour augmenter la port\u00e9e, et n\u2019h\u00e9sitez pas \u00e0 identifier les \u00e9lus. La plupart d\u2019entre eux sont heureux d\u2019\u00eatre vus en train d\u2019interagir avec la communaut\u00e9.<\/p><p>La vid\u00e9o peut \u00eatre un outil puissant, mais plus complexe. Assurez-vous d\u2019avoir les autorisations n\u00e9cessaires, des images de bonne qualit\u00e9 et une raison claire pour justifier cet investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1938\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1938\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 9. Faire grandir votre public <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1938\" class=\"elementor-element elementor-element-70b81a0 e-flex e-con-boxed e-con e-child\" data-id=\"70b81a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d7787 elementor-widget elementor-widget-text-editor\" data-id=\"b8d7787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aidez les autres \u00e0 vous aider.<\/p><ul><li aria-level=\"1\">Mentionnez @orchestrascanada sur Facebook, Instagram, Bluesky ou LinkedIn : nous ferons rayonner vos publications d\u00e8s que possible.<\/li><li aria-level=\"1\">Identifiez vos partenaires, les conseillers municipaux (en utilisant leurs comptes officiels) et toute personne apparaissant dans votre contenu.<\/li><li aria-level=\"1\">Partagez vos publications dans les groupes communautaires locaux lorsque cela est pertinent (par exemple, \u00ab Vu \u00e0&#8230; \u00bb, \u00ab Panneaux d\u2019affichage du quartier \u00bb).<\/li><li aria-level=\"1\">Republiez vos propres publications apr\u00e8s quelques jours afin de toucher diff\u00e9rents publics.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1939\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1939\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 10. Commencez quelque part <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1939\" class=\"elementor-element elementor-element-570e5d3 e-flex e-con-boxed e-con e-child\" data-id=\"570e5d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76717b3 elementor-widget elementor-widget-text-editor\" data-id=\"76717b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous n\u2019avez pas besoin d\u2019\u00eatre parfait, il suffit de commencer. Les r\u00e9seaux sociaux sont une extension de votre narration. Partagez votre voix, c\u00e9l\u00e9brez votre travail et invitez les autres \u00e0 d\u00e9couvrir votre histoire. Vous vous am\u00e9liorerez avec la pratique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f25c3d2 e-flex e-con-boxed e-con e-parent\" data-id=\"f25c3d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271034f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"271034f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/12\/Lec\u0327on-4_Sur-les-re\u0301seaux-sociaux.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger la le\u00e7on 4 (PDF)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5414d e-flex e-con-boxed e-con e-parent\" data-id=\"5f5414d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dec498 e-con-full e-flex e-con e-child\" data-id=\"4dec498\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687ebef elementor-widget elementor-widget-text-editor\" data-id=\"687ebef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-3-presenter-votre-cause\/\">&lt; Retour \u00e0 la le\u00e7on 3<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7637caa e-con-full e-flex e-con e-child\" data-id=\"7637caa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3c9d2 elementor-widget elementor-widget-text-editor\" data-id=\"8f3c9d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><a href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-5-en-presentiel\/\">Passez \u00e0 la le\u00e7on 5 &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b447c6 e-flex e-con-boxed e-con e-parent\" data-id=\"6b447c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a524f elementor-widget elementor-widget-text-editor\" data-id=\"f8a524f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Trousse \u00e0 outils pour la d\u00e9fense de l\u2019int\u00e9r\u00eat au niveau local &#8211; Toutes les le\u00e7ons :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2068416 e-con-full e-flex e-con e-parent\" data-id=\"2068416\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94f043d e-grid e-con-full e-con e-child\" data-id=\"94f043d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-939a3c4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"939a3c4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-1-les-bases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">1. COMMENCEZ ICI : LES BASES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84fa39 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c84fa39\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-2-comment-sy-prendre\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">2. COMMENT S\u2019Y PRENDRE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68dbf5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f68dbf5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-3-presenter-votre-cause\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">3. PR\u00c9SENTER VOTRE CAUSE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da2c0a e-grid e-con-full e-con e-child\" data-id=\"6da2c0a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f57382 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8f57382\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-4-sur-les-reseaux-sociaux\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">4. SUR LES R\u00c9SEAUX SOCIAUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc88527 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dc88527\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-5-en-presentiel\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">5. R\u00c9UNIONS EN PR\u00c9SENTIEL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8f7b1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"da8f7b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-6-raconter-votre-histoire\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">6. RACONTEZ VOTRE HISTOIRE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc4b0d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dc4b0d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/ressources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">7. RESSOURCES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>4 minutes de lecture &#8211; Ceci est la le\u00e7on 4 sur 7 de la trousse \u00e0 outils pour la d\u00e9fense de l\u2019int\u00e9r\u00eat au niveau local d\u2019OC 10 conseils pour cr\u00e9er des plateformes qui renforcent les liens communautaires, am\u00e9liorent la visibilit\u00e9 et racontent votre histoire Les r\u00e9seaux sociaux peuvent constituer un puissant prolongement de vos efforts [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":3331,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16180","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4- Sur les r\u00e9seaux sociaux - Orchestras Canada\/Orchestres Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oc.ca\/fr\/ressources-defense-des-interets\/lecon-4-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4- Sur les r\u00e9seaux sociaux - Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"og:description\" content=\"4 minutes de lecture &#8211; 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