{"id":14531,"date":"2025-01-14T12:52:21","date_gmt":"2025-01-14T17:52:21","guid":{"rendered":"https:\/\/oc.ca\/?page_id=14531"},"modified":"2025-01-17T17:32:49","modified_gmt":"2025-01-17T22:32:49","slug":"reimaginer-les-relations-avec-la-clientele-2","status":"publish","type":"page","link":"https:\/\/oc.ca\/fr\/reimaginer-les-relations-avec-la-clientele-2\/","title":{"rendered":"R\u00e9imaginer les relations avec la client\u00e8le"},"content":{"rendered":"<h3 style=\"text-align: center;\">R\u00e9flexions et lancement du projet<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><strong>Webinaire organis\u00e9 par notre partenaire de projet, CAPACOA<\/strong><\/b><\/li>\n<li><b>Date :<\/b> 28 janvier 2025, en ligne<\/li>\n<li><b>Heure : <\/b>de 13 h \u00e0 14 h 30 (heure de l&#8217;Est)<\/li>\n<li><b>Co\u00fbt :<\/b> Gratuit<\/li>\n<li><b>Langue du webinaire :<\/b> Anglais.\u00a0Une interpr\u00e9tation simultan\u00e9e en fran\u00e7ais est disponible.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/DO-U-iPSQeyf6Sn51FkDEw#\/registration\"><strong><button class=\"blue-button-medium\">S&#8217;inscrire!<\/button><\/strong><\/a><\/p>\n<p>Les organisations des arts de la sc\u00e8ne \u00e0 travers le monde peinent \u00e0 atteindre la durabilit\u00e9 dans un march\u00e9 en constante \u00e9volution. Au Canada, ces d\u00e9fis incluent des changements dans les comportements des spectateurs, les modes d\u2019engagement et les tendances d\u2019achat.<\/p>\n<p>En novembre 2024, Orchestres Canada, PACT, le Centre national des Arts et CAPACOA ont r\u00e9uni des repr\u00e9sentants de tout le Canada pour r\u00e9fl\u00e9chir collectivement \u00e0 de nouvelles fa\u00e7ons d\u2019encourager la fid\u00e9lit\u00e9 du public. Guid\u00e9s par la recherche de\u00a0<a href=\"https:\/\/wolfbrown.com\/\">WolfBrown<\/a>\u00a0et de David Maggs (<a href=\"https:\/\/metcalffoundation.com\/\">Fondation George Cedric Metcalf<\/a>), quatre cadres de projets pilotes ont \u00e9t\u00e9 identifi\u00e9s pour une exploration collective dans le cadre du projet de recherche \u00ab R\u00e9imaginer les relations avec la client\u00e8le \u00bb .<\/p>\n<p>Objectif du projet : concevoir et tester de nouvelles strat\u00e9gies pour fid\u00e9liser les spectateurs r\u00e9guliers et d\u00e9velopper l\u2019affiliation des spectateurs occasionnels.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h2 class=\"wp-block-heading\">R\u00e9imaginer les relations avec la client\u00e8le : R\u00e9flexions et lancement du projet<\/h2>\n<p>Rejoignez-nous le\u00a0<strong>28 janvier 2025, de 13 h \u00e0 14 h 30 (HE)<\/strong>, pour d\u00e9couvrir les r\u00e9sultats de la r\u00e9union de novembre 2024 et en savoir plus sur le projet \u00ab R\u00e9imaginer les relations avec la client\u00e8le \u00bb . Cette session comprendra un aper\u00e7u du projet, des informations sur chacun des quatre cadres des projets pilotes, ainsi que les prochaines \u00e9tapes. Des repr\u00e9sentants d\u2019organisations des arts du spectacle de tout le pays sont invit\u00e9s \u00e0 participer \u00e0 la prochaine \u00e9tape de ce projet collaboratif national. Nous invitons tout le monde \u00e0 assister \u00e0 l\u2019\u00e9v\u00e9nement!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/DO-U-iPSQeyf6Sn51FkDEw#\/registration\"><strong><button class=\"blue-button-medium\">S&#8217;inscrire!<\/button><\/strong><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-14532 aligncenter\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png-800x432.webp\" alt=\"\" width=\"570\" height=\"308\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png-800x432.webp 800w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png-300x162.webp 300w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png-768x415.webp 768w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png-1536x830.webp 1536w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-5-864x467@2x.png.webp 1728w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/p>\n<p class=\"wp-block-heading\"><strong>Contexte<\/strong><\/p>\n<p>Vous souhaitez en savoir plus sur la recherche qui a inspir\u00e9 ce projet ? Consultez les lectures suivantes :<\/p>\n<p class=\"wp-block-heading\"><strong>La recherche de WolfBrown pour le Centre national des Arts :<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Briefing de recherche :\u00a0<a href=\"https:\/\/wolfbrown.com\/insights\/reports\/loyalty-concept-nac\/\">Exploration du concept de fid\u00e9lit\u00e9<\/a>, webinaire avec l\u2019invit\u00e9e sp\u00e9ciale, Shannon Urie, du Centre national des Arts, janvier 2024 (disponible en anglais uniquement)<\/li>\n<li>Rapport :\u00a0<a href=\"https:\/\/wolfbrown.com\/wp-content\/uploads\/NAC-Loyalty-Concept-Exploration-Inventory-Report-2-Nov-2023.pdf\">Exploration du concept de fid\u00e9lisation, partie 2 : analyse d\u2019exp\u00e9riences avec de nouvelles relations avec les clients<\/a>\u00a0(disponible en anglais uniquement)<\/li>\n<li>Publication de blog :\u00a0<a href=\"https:\/\/wolfbrown.com\/newsletters\/audience-outlook-monitor\/the-atomization-of-loyalty-and-the-future-of-customer-relationships-in-the-performing-arts\/\">L\u2019atomisation de la fid\u00e9lit\u00e9 et l\u2019avenir des relations avec les clients dans les arts du spectacle<\/a>\u00a0(traduction en fran\u00e7ais\u00a0<a href=\"https:\/\/orchestrascanada.sharepoint.com\/:w:\/s\/OrchestrasCanada\/EeOrt8E-tidPtlgl-Grxk9ABPEhS-rI6Msy8lET91ooAWw?e=gmu30X\">ici<\/a>)<\/li>\n<\/ul>\n<p class=\"wp-block-heading\"><strong>Les \u00e9crits de David Maggs pour la Fondation George Cedric Metcalf :<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/metcalffoundation.com\/wp-content\/uploads\/2021\/06\/Art-and-the-World-After-This.pdf\">L\u2019art et le monde d\u2019apr\u00e8s<\/a>\u00a0(disponible en anglais uniquement)<\/li>\n<li><a href=\"https:\/\/metcalffoundation.com\/wp-content\/uploads\/2021\/06\/Art-and-the-World-After-This-Exec-Summary.pdf\">R\u00e9sum\u00e9 : L\u2019art et le monde d\u2019apr\u00e8s<\/a>\u00a0(disponible en anglais uniquement)<\/li>\n<\/ul>\n<p class=\"wp-block-heading\"><strong>Publications de CAPACOA :<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>R\u00e9sum\u00e9:\u00a0<a href=\"https:\/\/capacoa.ca\/fr\/recherche\/diversite-et-facteurs\/\">La diversit\u00e9 et les facteurs de participation aux arts<\/a>\u00a0(2019)<\/li>\n<li>Publications de blog sur les\u00a0<a href=\"https:\/\/capacoa.ca\/fr\/tag\/frequentation\/\">tendances de la fr\u00e9quentation<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-14534 aligncenter\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR-800x377.png\" alt=\"\" width=\"708\" height=\"334\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR-800x377.png 800w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR-300x141.png 300w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR-768x362.png 768w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR-1536x724.png 1536w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/FR-Funders-Partners-RCR.png 1732w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9flexions et lancement du projet &nbsp; Webinaire organis\u00e9 par notre partenaire de projet, CAPACOA Date : 28 janvier 2025, en ligne Heure : de 13 h \u00e0 14 h 30 (heure de l&#8217;Est) Co\u00fbt : Gratuit Langue du webinaire : Anglais.\u00a0Une interpr\u00e9tation simultan\u00e9e en fran\u00e7ais est disponible. S&#8217;inscrire! Les organisations des arts de la sc\u00e8ne [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-14531","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9imaginer les relations avec la client\u00e8le - Orchestras Canada\/Orchestres Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oc.ca\/fr\/reimaginer-les-relations-avec-la-clientele-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9imaginer les relations avec la client\u00e8le - Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"og:description\" content=\"R\u00e9flexions et lancement du projet &nbsp; Webinaire organis\u00e9 par notre partenaire de projet, CAPACOA Date : 28 janvier 2025, en ligne Heure : de 13 h \u00e0 14 h 30 (heure de l&#8217;Est) Co\u00fbt : Gratuit Langue du webinaire : Anglais.\u00a0Une interpr\u00e9tation simultan\u00e9e en fran\u00e7ais est disponible. 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