{"id":4118,"date":"2019-05-22T12:28:52","date_gmt":"2019-05-22T12:28:52","guid":{"rendered":"http:\/\/demosite2.asurtec.com\/?p=4118"},"modified":"2019-05-08T14:06:05","modified_gmt":"2019-05-08T14:06:05","slug":"from-development-to-engagement","status":"publish","type":"post","link":"https:\/\/oc.ca\/en\/from-development-to-engagement\/","title":{"rendered":"From Development to Engagement"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-3456\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2018\/12\/Donna-WK-2-200x200.png\" alt=\"Donna Walker-Kuhne\" width=\"200\" height=\"200\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2018\/12\/Donna-WK-2-200x200.png 200w, https:\/\/oc.ca\/wp-content\/uploads\/2018\/12\/Donna-WK-2-200x200-150x150.png 150w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/>As part of OC\u2019s <a href=\"\/en\/nationalconference\/2019\/\">National Conference<\/a>, in Ottawa this June 11-14, we will be welcoming <a href=\"\/en\/bios\/donna-walker-kuhne\/\">Donna Walker-Kuhne<\/a> as one of our keynote speakers. Donna is currently Senior Advisor of Community Engagement at the New Jersey Performing Arts Centre (NJPAC). Started four years ago by Donna, the NJPAC community engagement department is small (with a staff of three), but is seeing some stunning results. With over 200 events, and some 30,000 people through their doors each year, the NJPAC is actively working to bring the arts to a more diverse audience, and engaging them in many different ways.<\/p>\n<h5><strong>Successfully engaging community<\/strong><\/h5>\n<p>Early in their community engagement work, Donna and her department decided to more extensively activate the advisory council of community members already in place at NJPAC to help guide their work. \u201cWe have an amazing advisory council that creates events that they find are of interest to their community, that introduce the arts, engage people in the arts, and educate people about the arts,\u201d she says. The joint work of the community engagement department and the advisory council has changed the way that the NJPAC operates. \u201cIt\u2019s had significant impact, not just in the audiences, but also in the opportunities we can present to our corporate funders. Because we are able to give them a footprint in the community, they are allocating additional dollars, and in certain instances exclusively funding our department.\u201d<\/p>\n<h5><strong>Measuring success<\/strong><\/h5>\n<p>It can be challenging to measure the impact of this work on communities. Donna spoke about measuring success at NJPAC through the actions of their partner community organizations and associations. \u201cBuying a ticket is not one of our measurements. We are not a sales entity,\u201d she says. Rather, they look at how deeply they are engaging with the organizations they serve, on something of a \u2018ladder of engagement\u2019 that shows different kinds of interactions with NJPAC events:<\/p>\n<ol>\n<li><strong>Attending<\/strong> free events<\/li>\n<li><strong>Promoting<\/strong> NJPAC events (taking fliers, sending e-blasts, helping NJPAC reach people that they might not otherwise be able to)<\/li>\n<li><strong>Bringing groups<\/strong> to events<\/li>\n<li><strong>Volunteering<\/strong> at events<\/li>\n<\/ol>\n<p>Once organizations are doing three of these four things, they are described as <em>engaged partners<\/em>, and tracking these is a key measure of success. NJPAC currently has 122 <em>engaged partners<\/em>.<\/p>\n<h5><strong>Audience Development and Community Engagement<\/strong><\/h5>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4124 alignleft\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2019\/05\/NJPAC-with-packed-crowd-300x155.jpg\" alt=\"Photo of NJPAC with a packed crowd outside\" width=\"300\" height=\"155\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2019\/05\/NJPAC-with-packed-crowd-300x155.jpg 300w, https:\/\/oc.ca\/wp-content\/uploads\/2019\/05\/NJPAC-with-packed-crowd.jpg 718w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/>How has this work changed over time? \u201cIt\u2019s an evolution. I\u2019ve been involved in this work since 1982,\u201d Donna says. \u201cAt that time we didn\u2019t have any terminology for the lack of diversity in audiences, but there was a conversation.\u201d It took a while for organizations to move on what they heard. In the 1990s, people started using the term <em>audience development<\/em>, and some foundations started putting funds towards this. Over time, a<em>udience development<\/em> became to be seen as a term more concerned with sales, i.e. developing an audience to purchase tickets. The term <em>community engagement <\/em>represented the next step. \u201cFirst we have to cultivate the community to be interested in what we\u2019re doing,\u201d Donna says.<\/p>\n<p>While the terminology has changed, the desire to become more deeply engaged with our communities is still strongly felt in orchestras and arts organizations. However, building this work into long-term plans is challenging. We need to allocate time and money from within our organization to make it happen. \u201cIt has to be a priority,\u201d Donna says. \u201cIt has to be something that the board and senior leadership have embraced.\u201d It\u2019s important to have ways to measure success, and to be cultivating connections that last longer than one particular project or staff member. It\u2019s not easy work, but it opens up our orchestras to all kinds of interesting, rewarding and long-lasting relationships with our communities.<\/p>\n<p><em>At our National Conference, Donna will be giving a keynote address and leading a workshop that will explore best practices in the field of community engagement, present success metrics for these programs, and look at how to build and expand multicultural arts audiences. <\/em><a href=\"\/en\/nationalconference\/2019\/\"><em>Visit the Conference area of our website for more information<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of OC\u2019s National Conference, in Ottawa this June 11-14, we will be welcoming Donna Walker-Kuhne as one of our keynote speakers. Donna is currently Senior Advisor of Community Engagement at the New Jersey Performing Arts Centre (NJPAC). Started four years ago by Donna, the NJPAC community engagement department is small (with a staff [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[240,238],"tags":[409,408,236],"class_list":["post-4118","post","type-post","status-publish","format-standard","hentry","category-blog","category-national-conference","tag-community","tag-community-engagement","tag-donna-walker-kuhne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Development to Engagement - Orchestras Canada\/Orchestres Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oc.ca\/en\/from-development-to-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Development to Engagement - Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"og:description\" content=\"As part of OC\u2019s National Conference, in Ottawa this June 11-14, we will be welcoming Donna Walker-Kuhne as one of our keynote speakers. Donna is currently Senior Advisor of Community Engagement at the New Jersey Performing Arts Centre (NJPAC). Started four years ago by Donna, the NJPAC community engagement department is small (with a staff [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oc.ca\/en\/from-development-to-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T12:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oc.ca\/wp-content\/uploads\/2018\/12\/Donna-WK-2-200x200.png\" \/>\n<meta name=\"author\" content=\"Boran Zaza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Boran Zaza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/\"},\"author\":{\"name\":\"Boran Zaza\",\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/#\\\/schema\\\/person\\\/7796a50335e35c17d46b21fce90bda6a\"},\"headline\":\"From Development to Engagement\",\"datePublished\":\"2019-05-22T12:28:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/\"},\"wordCount\":667,\"publisher\":{\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oc.ca\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Donna-WK-2-200x200.png\",\"keywords\":[\"Community\",\"Community Engagement\",\"Donna Walker-Kuhne\"],\"articleSection\":[\"Blog\",\"National Conference\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/\",\"url\":\"https:\\\/\\\/oc.ca\\\/en\\\/from-development-to-engagement\\\/\",\"name\":\"From Development to Engagement - 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