{"id":12198,"date":"2023-07-28T09:42:48","date_gmt":"2023-07-28T13:42:48","guid":{"rendered":"http:\/\/demosite2.asurtec.com\/?p=12198"},"modified":"2023-07-28T09:45:46","modified_gmt":"2023-07-28T13:45:46","slug":"10-insights-what-do-performing-arts-audiences-want-now","status":"publish","type":"post","link":"https:\/\/oc.ca\/en\/10-insights-what-do-performing-arts-audiences-want-now\/","title":{"rendered":"10 Insights: What do Performing Arts Audiences Want Now?"},"content":{"rendered":"

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On June 22<\/span>nd<\/span>, Orchestras Canada, in partnership with CAPACOA and the Association for Opera in Canada, presented a free webinar on the latest trends and research on ticket-buying behavior of performing arts patrons. Eric Nelson from TRG Arts presented research on the recovery of the performing arts post pandemic, and Zander Kyba from AudienceView presented and analyzed ticket buyer research collected by their team. <\/span>\u00a0<\/span><\/p>\n

We\u2019ve put together 10 insights we learned from their presentation that will help orchestras boost their bottom line, five from Eric & TRG Arts and five from Zander & AudienceView. <\/span>\u00a0<\/span><\/p>\n

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10 Insights: What do Performing Arts Audiences Want Now? <\/span><\/b>\u00a0<\/span><\/h3>\n

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Insights from Eric and TRG Arts<\/span><\/i>\u00a0<\/span><\/p>\n

1.We need to compete with the couch<\/strong><\/h4>\n

Eric shared that in order to compete with the comfort of home, <\/span>organizations<\/span> should lean into the<\/span> intrinsic value of gathering together and <\/span>the <\/span>elevated <\/span>experience<\/span>.<\/span> Audiences are looking for experience<\/span>s<\/span> that <\/span>are <\/span>immersive, gamified, diverse and\/or with technology everywhere<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

2. Donations are decreasing\u00a0<\/strong><\/h4>\n

When we compare quarter 4 of 2022 and quarter 1 of 2023 to the same quarters in 2019<\/span>,<\/span> some <\/span>very <\/span>interesting<\/span> insights into revenue recover<\/span>y<\/span> post pandemic are revealed. <\/span>To begin with, we can see that revenue is down 5%<\/span>,<\/span> but units are only down 17%. This <\/span>indica<\/span>tes<\/span> that<\/span>,<\/span> while attendance is down to events, those who do attend are spending more than they did pre-pandemic. <\/span>Donation revenue tells a diff<\/span>erent story. Donations are down 38% in revenue and 24% in units<\/span>,<\/span> meaning that there are fewer people donating and those who do are donating less <\/span>than<\/span> before. <\/span>To address this, Eric recommends speaking to donors and investigating what is holding them back from donating at the same level as before. Later we will explore other <\/span>strategies<\/span> to bring back dono<\/span>rs. <\/span><\/span>\u00a0<\/span><\/p>\n

3. Take a closer look at patron loyalty <\/strong><\/h4>\n

What is RFMG? TRG Arts offers this anagram to analyze the commitment and loyalty of patrons:\u00a0<\/span>\u00a0<\/span><\/p>\n