{"id":14521,"date":"2025-01-14T12:42:26","date_gmt":"2025-01-14T17:42:26","guid":{"rendered":"https:\/\/oc.ca\/?page_id=14521"},"modified":"2025-01-17T17:32:10","modified_gmt":"2025-01-17T22:32:10","slug":"re-imagining-customer-relationships-2","status":"publish","type":"page","link":"https:\/\/oc.ca\/en\/re-imagining-customer-relationships-2\/","title":{"rendered":"Re-imagining Customer Relationships"},"content":{"rendered":"<h3 style=\"text-align: center;\">Reflections &amp; Project Launch<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Webinar hosted by our project partner, CAPACOA<\/strong><\/li>\n<li><strong>Date:<\/strong> 28 January<span class=\"TextRun SCXW207756979 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW207756979 BCX0\"> 2025<\/span><span class=\"NormalTextRun SCXW207756979 BCX0\">, online<\/span><\/span><\/li>\n<li><strong>Time:<\/strong> 1<span class=\"TextRun SCXW192624525 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192624525 BCX0\">:00-2:30 pm Eastern\u00a0<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW230910961 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230910961 BCX0\">Cost: <\/span><\/span><\/strong><span class=\"TextRun MacChromeBold SCXW230910961 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230910961 BCX0\">Free\u00a0<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW107787397 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW107787397 BCX0\">Webinar language: <\/span><\/span><\/strong><span class=\"TextRun SCXW107787397 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW107787397 BCX0\">English. French simultaneous interpretation is available.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/DO-U-iPSQeyf6Sn51FkDEw#\/registration\"><strong><button class=\"blue-button-medium\">Register now!<\/button><\/strong><\/a><\/p>\n<p>Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in audience behaviours, engagement patterns, and purchasing trends.<\/p>\n<p>In November 2024, Orchestras Canada, PACT, the National Arts Centre, and CAPACOA gathered representatives from across Canada to collectively brainstorm new ways to encourage audience loyalty. Informed by research from\u00a0<a href=\"https:\/\/wolfbrown.com\/\">WolfBrown<\/a>\u00a0and David Maggs (<a href=\"https:\/\/metcalffoundation.com\/\">George Cedric Metcalf Foundation<\/a>), four pilot project frameworks have been identified for collective exploration in the\u00a0<em>Re-imagining Customer Relationships<\/em>\u00a0research project.<\/p>\n<p>The project aims to design and test new strategies to deepen loyalty among regular arts goers and develop affiliation among occasional arts goers.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\">Re-imagining Customer Relationships: Reflections &amp; Project Launch<\/h3>\n<p>Join us\u00a0<strong>January 28, 2025, from 1:00 to 2:30 PM EST<\/strong>\u00a0to learn more about the findings from the November 2024 gathering and to hear more about the\u00a0<em>Re-imagining Customer Relationships<\/em>\u00a0project. This session will include an overview of the project, insight into each of the four pilot project frameworks, and next steps. Representatives from performing arts organizations across the country are invited to participate in the next chapter of this national collaborative project. We welcome everyone to attend!<\/p>\n<p class=\"has-text-align-center\" style=\"text-align: center;\"><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/DO-U-iPSQeyf6Sn51FkDEw#\/registration\"><strong><button class=\"blue-button-medium\">Register now!<\/button><\/strong><\/a><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<div aria-hidden=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14522 aligncenter\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png-800x432.webp\" alt=\"\" width=\"557\" height=\"301\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png-800x432.webp 800w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png-300x162.webp 300w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png-768x415.webp 768w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png-1536x830.webp 1536w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/RCR-Project-4-864x467@2x.png.webp 1728w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/div>\n<p class=\"wp-block-heading\"><strong>Background<\/strong><\/p>\n<p>Want to learn more about the research that inspired this project? Check out the following readings:<\/p>\n<p class=\"wp-block-heading\"><strong>WolfBrown\u2019s research for the National Arts Centre:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Research briefing:\u00a0<a href=\"https:\/\/wolfbrown.com\/insights\/reports\/loyalty-concept-nac\/\">Loyalty Concept Exploration<\/a>, webinar with special guest, Shannon Urie, from the National Arts Centre, January 2024 (available in English only)<\/li>\n<li><a href=\"https:\/\/wolfbrown.com\/wp-content\/uploads\/NAC-Loyalty-Concept-Exploration-Inventory-Report-2-Nov-2023.pdf\">Loyalty Concept Exploration, Part 2: Analysis of Experiments with New Customer Relationships<\/a>\u00a0report (available in English only)<\/li>\n<li><a href=\"https:\/\/wolfbrown.com\/newsletters\/audience-outlook-monitor\/the-atomization-of-loyalty-and-the-future-of-customer-relationships-in-the-performing-arts\/\">The Atomization of Loyalty and the Future of Customer Relationships in the Performing Arts<\/a>\u00a0blog post<\/li>\n<\/ul>\n<p class=\"wp-block-heading\"><strong>David Maggs\u2019 writings for the George Cedric Metcalf Foundation:\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/metcalffoundation.com\/wp-content\/uploads\/2021\/06\/Art-and-the-World-After-This.pdf\">Art and the World After This<\/a><\/li>\n<li><a href=\"https:\/\/metcalffoundation.com\/wp-content\/uploads\/2021\/06\/Art-and-the-World-After-This-Exec-Summary.pdf\">Executive Summary: Art and the World After This<\/a><\/li>\n<\/ul>\n<p class=\"wp-block-heading\"><strong>CAPACOA\u2019s Publications:\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/capacoa.ca\/en\/research\/diversity-and-drivers\/\">Diversity and Drivers of Arts Attendance<\/a>\u00a0(2019)<\/li>\n<li>Blog posts about\u00a0<a href=\"https:\/\/capacoa.ca\/en\/tag\/attendance-trends\/\">attendance trends<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-large wp-image-14526 aligncenter\" src=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR-800x381.png\" alt=\"\" width=\"800\" height=\"381\" srcset=\"https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR-800x381.png 800w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR-300x143.png 300w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR-768x365.png 768w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR-1536x731.png 1536w, https:\/\/oc.ca\/wp-content\/uploads\/2025\/01\/Funders-Partners-RCR.png 1766w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reflections &amp; Project Launch &nbsp; Webinar hosted by our project partner, CAPACOA Date: 28 January 2025, online Time: 1:00-2:30 pm Eastern\u00a0 Cost: Free\u00a0 Webinar language: English. French simultaneous interpretation is available. Register now! Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-14521","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Re-imagining Customer Relationships - Orchestras Canada\/Orchestres Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oc.ca\/en\/re-imagining-customer-relationships-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re-imagining Customer Relationships - Orchestras Canada\/Orchestres Canada\" \/>\n<meta property=\"og:description\" content=\"Reflections &amp; Project Launch &nbsp; Webinar hosted by our project partner, CAPACOA Date: 28 January 2025, online Time: 1:00-2:30 pm Eastern\u00a0 Cost: Free\u00a0 Webinar language: English. 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