Circular portrait of Bob Harlow

Bob Harlow

Bob Harlow, PhD is a veteran social psychologist and statistician who has spent the last two decades helping arts organizations, foundations and corporations understand how diverse audiences make decisions. He has held senior and management market research positions at IBM and Yankelovich, among other organizations, where he designed and managed global research programs. He has written hundreds of surveys and conducted hundreds of interviews and focus groups with broad audiences in 30 countries, and is the principal investigator for the Wallace Foundation Studies in Building Arts Audiences. He currently leads his own market research organization based in New York City.